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March 2011/Volume 11/Issue 4<br />

By Emily Rodriguez<br />

THE HARBINGER<br />

Skins has been named the “most<br />

dangerous program” by the Parents<br />

Television Council. As the controversy<br />

surrounding the show grows, advertisers<br />

have begun to remove commercials<br />

from the shows time slot.<br />

The TV show, based <strong>of</strong>f the hit<br />

U.K. series <strong>of</strong> the same name, follows<br />

a group <strong>of</strong> experimental and sex-obsessed<br />

teenagers in their last years <strong>of</strong><br />

high school in Baltimore. The biggest<br />

problem concerning the show is that<br />

the actors casted to play the roles <strong>of</strong><br />

these teenagers range from the ages <strong>of</strong><br />

15 to 19 and some scenes may violate<br />

federal child pornography statutes.<br />

Legal definitions <strong>of</strong> child pornography<br />

say that it is any “visual depiction,<br />

including any video, picture or<br />

computer-generated picture. . . <strong>of</strong> sexually<br />

explicit conduct, where the production<br />

<strong>of</strong> such visual depiction involves<br />

the use <strong>of</strong> a minor engaging in sexually<br />

explicit conduct.” Anyone younger than<br />

18 is considered to be a minor.<br />

The Parents Television Council<br />

condemned the show for its “graphic<br />

content involving high school children<br />

on a scale never before seen on TV”<br />

and called on Congress and the Justice<br />

Department to open an investigation<br />

regarding child pornography and exploitation.<br />

They also began to criticize<br />

Taco Bell for advertising and sponsoring<br />

“a program that glorifies teen drug<br />

and alcohol abuse in addition to sexual<br />

The cast <strong>of</strong> Skins US. Google Images.<br />

content involving minors that could actually<br />

be illegal.”<br />

Taco Bell, a public company,<br />

pulled its advertisements to avoid any<br />

sort <strong>of</strong> controversy. The company stated<br />

that it shifted to other programs because<br />

Skins was “not fit for [the] brand.”<br />

“The American version is way<br />

cleaner than the U.K. version,” said Ivan<br />

Montoya, a sophomore in the Health<br />

Academy, “if Skins gets censored even<br />

more, then there isn’t really a point to<br />

the show.”<br />

Ever since the sexual content<br />

<strong>of</strong> the show came under scrutiny, a<br />

half-dozen advertisers have publicly<br />

distanced themselves from the new<br />

provocative series including General<br />

Motors, Wrigley, H&R Block, Schick,<br />

Foot Locker, and Subway.<br />

To make up for the loss, MTV<br />

has rearranged the length and contents<br />

<strong>of</strong> their commercials. The commercials<br />

will now primarily consist <strong>of</strong> promotional<br />

spots for MTV’s own shows like<br />

Teen Mom, their own public service<br />

announcements against online harassment<br />

and anti-gay language, and film<br />

trailers, especially ones that are for older<br />

audiences to counter complaints that<br />

advertisers in controversial shows are<br />

looking to reach younger consumers.<br />

Companies that haven’t pulled<br />

out their ads, like Red Bull and Zeno<br />

Hot Spot, are still being urged by the<br />

Parents Television Council to do so.<br />

SPREAD9

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