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March 2011/Volume 11/Issue 4<br />
By Emily Rodriguez<br />
THE HARBINGER<br />
Skins has been named the “most<br />
dangerous program” by the Parents<br />
Television Council. As the controversy<br />
surrounding the show grows, advertisers<br />
have begun to remove commercials<br />
from the shows time slot.<br />
The TV show, based <strong>of</strong>f the hit<br />
U.K. series <strong>of</strong> the same name, follows<br />
a group <strong>of</strong> experimental and sex-obsessed<br />
teenagers in their last years <strong>of</strong><br />
high school in Baltimore. The biggest<br />
problem concerning the show is that<br />
the actors casted to play the roles <strong>of</strong><br />
these teenagers range from the ages <strong>of</strong><br />
15 to 19 and some scenes may violate<br />
federal child pornography statutes.<br />
Legal definitions <strong>of</strong> child pornography<br />
say that it is any “visual depiction,<br />
including any video, picture or<br />
computer-generated picture. . . <strong>of</strong> sexually<br />
explicit conduct, where the production<br />
<strong>of</strong> such visual depiction involves<br />
the use <strong>of</strong> a minor engaging in sexually<br />
explicit conduct.” Anyone younger than<br />
18 is considered to be a minor.<br />
The Parents Television Council<br />
condemned the show for its “graphic<br />
content involving high school children<br />
on a scale never before seen on TV”<br />
and called on Congress and the Justice<br />
Department to open an investigation<br />
regarding child pornography and exploitation.<br />
They also began to criticize<br />
Taco Bell for advertising and sponsoring<br />
“a program that glorifies teen drug<br />
and alcohol abuse in addition to sexual<br />
The cast <strong>of</strong> Skins US. Google Images.<br />
content involving minors that could actually<br />
be illegal.”<br />
Taco Bell, a public company,<br />
pulled its advertisements to avoid any<br />
sort <strong>of</strong> controversy. The company stated<br />
that it shifted to other programs because<br />
Skins was “not fit for [the] brand.”<br />
“The American version is way<br />
cleaner than the U.K. version,” said Ivan<br />
Montoya, a sophomore in the Health<br />
Academy, “if Skins gets censored even<br />
more, then there isn’t really a point to<br />
the show.”<br />
Ever since the sexual content<br />
<strong>of</strong> the show came under scrutiny, a<br />
half-dozen advertisers have publicly<br />
distanced themselves from the new<br />
provocative series including General<br />
Motors, Wrigley, H&R Block, Schick,<br />
Foot Locker, and Subway.<br />
To make up for the loss, MTV<br />
has rearranged the length and contents<br />
<strong>of</strong> their commercials. The commercials<br />
will now primarily consist <strong>of</strong> promotional<br />
spots for MTV’s own shows like<br />
Teen Mom, their own public service<br />
announcements against online harassment<br />
and anti-gay language, and film<br />
trailers, especially ones that are for older<br />
audiences to counter complaints that<br />
advertisers in controversial shows are<br />
looking to reach younger consumers.<br />
Companies that haven’t pulled<br />
out their ads, like Red Bull and Zeno<br />
Hot Spot, are still being urged by the<br />
Parents Television Council to do so.<br />
SPREAD9