foursquare brand book
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1<br />
BADGE USAGE<br />
Badges are an important part<br />
of Foursquare. They reward<br />
users for exploring their cities<br />
and trying new things.<br />
2<br />
1. FOURSQUARE BADGE<br />
Foursquare created badges appear in a<br />
circle shape with a solid border. They reward<br />
users for going out of their way and<br />
exploring new and interesting places.<br />
2. BRANDED BADGES<br />
Badges created by <strong>brand</strong>s appear in a<br />
‘shield’ shape. Partner badges are fun<br />
rewards for exploration, and are tied to a<br />
partner’s objectives as a <strong>brand</strong>.<br />
3. BADGE ICONOGRAPHY<br />
We use special Iconography to denote<br />
different sets of badges.<br />
3<br />
A. All Badges<br />
B. Foursquare badges<br />
C. Branded badges<br />
A B C<br />
© 2011 FOURSQUARE LABS FOURSQUARE BRAND BOOK | 13
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