Kombucha Market - Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2025
North America is projected to be the dominant region in the kombucha market. The U.S. is anticipated to contribute the largest share to this market. Increasing awareness regarding health benefits of this drink is fueling the growth of the kombucha market.
North America is projected to be the dominant region in the kombucha market. The U.S. is anticipated to contribute the largest share to this market. Increasing awareness regarding health benefits of this drink is fueling the growth of the kombucha market.
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REPORT DESCRIPTION<br />
<strong>Kombucha</strong> <strong>Market</strong> Overview<br />
<strong>Kombucha</strong> is a fermented drink made from sugar <strong>and</strong> black tea. It consists of variety of minerals, enzymes, <strong>and</strong><br />
vitamins. <strong>Kombucha</strong> is a nutrient-rich drink, which is fermented with a symbiotic colony of bacteria <strong>and</strong> yeast<br />
(SCOBY). SCOBY also called Mushroom, consumes 90% of sugar during the fermentation process, making a<br />
low-sugar end product. This drink is gaining popularity due to its health benefits <strong>and</strong> is available in food stores<br />
<strong>and</strong> grocery stores. <strong>Kombucha</strong> can be brewed at home using methods such as continuous brew <strong>and</strong> batch method.<br />
<strong>Kombucha</strong> manufacturers are aiming at producing new flavors with advertisements to attract consumers.<br />
Increasing awareness regarding health benefits <strong>and</strong> dem<strong>and</strong> for healthy beverages are driving growth of global<br />
kombucha market. Major beverage br<strong>and</strong>s focused on entering into manufacturing of this drink, which is driving<br />
growth of global kombucha market. However, alcohol content in beverage is a major restraint for growth of<br />
kombucha market.<br />
The flavor segment has largest dem<strong>and</strong> in the kombucha market <strong>and</strong> it is anticipated to grow at the highest CAGR<br />
over the forecast period. Therefore, companies are focusing on developing new flavors to meet the dem<strong>and</strong> of<br />
consumers. Supermarket segment has witnessed prominent role in the distribution channel of this product, which<br />
has boosted growth of the market.<br />
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