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the project (2012/2013) of artistic photographer Laurent - Gmpplus.org

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The objective <strong>of</strong> GMP+ Art Alliance is to contribute to a broader<br />

awareness <strong>of</strong> <strong>the</strong> importance <strong>of</strong> <strong>the</strong> feed industry and related<br />

sectors for our society and its impact on <strong>the</strong> sustainable<br />

development <strong>of</strong> our planet.<br />

The aim is to federate stakeholders from <strong>the</strong> feed industry,<br />

regardless individual differences such as languages or countries,<br />

or different approaches concerning feed safety and<br />

sustainability. Art is a “universal language” which makes it<br />

possible to express our common concern for our business.<br />

Art makes us taste conviviality. Like tasting food through <strong>the</strong><br />

passion <strong>of</strong> cooking, we want people taste <strong>the</strong> passion for our<br />

industry through GMP+ Art Alliance.<br />

Through <strong>the</strong> GMP+ Art Alliance, we aim to enhance <strong>the</strong> image <strong>of</strong><br />

our industry and its patrimony and we invite not only our<br />

customers, but all stakeholders to partici‐pate in this initiative.

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