Social Media Analytics Market
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Introduction<br />
• <strong>Social</strong> <strong>Media</strong> <strong>Analytics</strong> <strong>Market</strong> was valued at $1,269 million, and is<br />
expected to reach $9,383 million by 2022, supported by a CAGR of<br />
29.2%.<br />
• Increased expenditure on analytics and growth in focus on<br />
competitive intelligence are the factors that support the overall<br />
market growth.<br />
• The exceptional evolution from business intelligence (BI) techniques<br />
to advanced analytics techniques and the massive upsurge in the<br />
number of social media users have elevated the adoption of social<br />
media analytics across the globe.<br />
• North America generated the highest revenue in 2014 and is<br />
projected to maintain its dominance throughout the forecast period.