India Sanitary Napkin _ Pads, Tampon & Pantyliners Market Outlook, 2023

Publisher Bonafide Research Type Market Research Report
Product Code 180310291 Region Asia-Pacific
Pages 117 Country India
Published Date 24-03-2018 Category Consumer Goods & Services
DESCRIPTION OF THE REPORT:
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India Sanitary napkin / Pads, Tampon & Pantyliners Market Outlook, 2023' gives a comprehensive
analysis on the Sanitary napkin industry of India. Since last few years, India is experiencing a major
growth in the Sanitary napkin sales. The continuous improvement of literacy rates, the enhancement of
consumers’ safety, sanitary consciousness and extended lifespan, plus improvements in conditions in
rural areas, have all created opportunities for expansion of the sanitary napkin market.
India Sanitary napkin market is expected to grow with a CAGR of more than 10% in the forecasted
period of FY 2017-18 to FY 2021-22. Overall sanitary napkin is segmented into rural sanitary napkin and
urban sanitary napkin market. Increased sales of sanitary napkin are due to increased percentage of
working females and upgraded consumers’ consumption habits. Being aware of the problem, the
government has started to take measures to promote sanitary products in poor areas. Sanitary napkins
are increasingly getting popular among women. Of course, continuous education and marketing from big
international brands has significantly contributed to this penetration. 90% of India’s sanitary napkin
market share goes to international companies like P&G and Johnson & Johnson.
Lower penetration is due to low incomes as well as the general lack of awareness of the importance
of sanitary protection. The essential nature of sanitary protection is set to support performance,
especially as the category’s key manufacturers are expected to invest in education campaigns to
expand consumer base to include rural dwellers and low-income urban consumers. Tampons may
possibly emerge due to a continued trend of westernisation although it still seems far-fetched and it
would rival pantyliners and standard towels in future; there might only be a slight rise in demand.
Covered in the report:
• India Sanitary napkin
• Rural Sanitary napkin
• Urban Sanitary napkin
• India Pantyliners
• India Tampon
"India Sanitary napkin / Pads, Tampon & Pantyliners Market Outlook, 2023" discusses the following
aspects of Sanitary napkin in India:
How it will help solving your strategic decision making process??
The report gives an in-depth understanding of the Sanitary napkin market in India:
- Global Sanitary Hygiene Product Market Outlook
- Global Sanitary napkin Market Outlook
- North America Sanitary napkin Market Outlook
- Latin America Sanitary napkin Market Outlook
- Europe Sanitary napkin Market Outlook
- APAC Sanitary napkin Market Outlook
- MEA Sanitary napkin Market Outlook
- Global Pantyliners Market Outlook
- Global Tampon Market Outlook
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