Infinite

than one month after BTS
Less
records with their new
shattered
Love Yourself: Tear, South
album,
girl group BlackPink have
Korean
several major milestones
passed
their new EP, Square Up, and
with
K-pop quartet dropped their
The
anticipated new EP and the
highly
Ddu-Du” music video on
“Ddu-Du
The video earned an
Friday.
33.7 million views in its
estimated
24 hours, scoring the highest
first
YouTube debut for a K-
24-hour
girl group, Soompi reports.
pop
previously set the
BlackPink
with their 2017 single, “As If
record
Your Last,” which earned
It’s
13.3 million
approximately
been less than 10 months since
It’s
released their self-titled
BlackPink
but fans were already
EP,
for their “comeback.”
clamoring
group delivered big-time with
The
“Ddu-Du Ddu-Du” video, a
the
spectacle that features the
glitzy
strutting through fiery
members
swinging on
wastelands,
and munching on
chandeliers
atop bejeweled tanks.
popcorn
song itself is a certified
The
combining crisp trap
banger,
breezy synth hooks and
beats,
has not yet confirmed
YouTube
"Ddu-Du Ddu-Du" figure; the
the
view count usually ends up
official
less than the number
being
at the 24-hour mark. But
displayed
if YouTube shaves a few
even
views off the count,
million
will easily hold the 24-
BlackPink
YouTube record for a K-pop
hour
group. The estimate also
girl
the fourth-highest 24-hour
marks
debut for a music video,
YouTube
well as the second-highest of
as
and of any K-pop group,
2018
BTS’ “Fake Love,” which
behind
35.9 million views in its first
scored
last month. Taylor Swift's
day
What You Made Me Do" still
"Look
the record, earning 43.2
holds
views in its first 24 hours
million
ENTERTAINMENT
#SQUAREUP_BLACKPINK trends
worldwide for Black Pink's
comeback!
its first single, “Ddu-Du Ddu-Du.”
infectious vocal melodies.
YouTube views in its first 24 hours.
last August. (Continued on page 9)
INFINITE MAGAZINE | PAGE 8