SANA GB SPRING 17

choices. They experience FOMO, YOLO and are stressed
AF. They have complained about being more over-worked
and stressed than their older peers.
Therefore, mindfulness, mental health, and escaping stress
are increasingly becoming a focus for young consumers
who want to improve their wellbeing. In fact, 94 percent
of Gen Z agree taking care of your mental health is just as
important as taking care of your physical health.
Integrate their desire to escape stress
with your content or products
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Offer in-store exercise classes such as yoga or Tai-Chi
Create cleansing recipes from organic fruits and
vegetables
Promote meditation in the garden and offer regular
mindfulness exercises
Host a Facebook Live from your garden to promote
the importance of being present and the health
benefits of the sounds of nature
These are just a few ways you can start to nurture Gen Z.
But don’t be fooled, these are challenges that effect every
generation and if you commit to adding just one to your
business, you’ll see people of all ages taking notice. They
just may tell you in different ways.
Original article written by Katie Dubow sourced from the
Garden Media Group
SPRING 2017
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