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902 ATHLETICS<br />

nova scotia<br />

BRIDGEWATER, <strong>LUNENBURG</strong> <strong>COUNTY</strong><br />

health & fitness<br />

BY<br />

TINA HENNIGAR<br />

Tyla Carey photo<br />

COMMUNITY DISGUISED AS A GYM<br />

When Joel Holland moved back to Lunenburg County from<br />

Calgary, he joined a gym. It was fine, but he was looking for<br />

more. Joel was looking for a community who challenged him<br />

and who he could challenge too.<br />

CrossFit is a branded fitness regimen that is taking the health<br />

and fitness world by storm and Joel loved it. He believed there<br />

was a space for this regimen in Lunenburg County. Joel started<br />

CrossFit in his garage with a group of friends. When word<br />

caught on, he had to rent a space and soon even that wasn’t big<br />

enough for his growing community. And make no mistake; it is<br />

a community.<br />

902 Athletics is on 446 York Street in Bridgewater and Joel’s<br />

community is growing every day.<br />

“Our members are amazing. They inspire me,” Joel has an<br />

intensity when he speaks that just makes you believe him. Their<br />

membership is a mix, comprised of the super strong and those<br />

just getting started, kids and those who’ve long retired. There<br />

are mothers, and grandmothers, teenagers and athletes and<br />

people who just want to lose a few pounds. They workout right<br />

along-side one another; one lifting 200 pounds, while the other<br />

sticking with a 10lb bar. And at the end of the workout of the day<br />

they slap sweaty hands as the team they have become.<br />

“We have amazing people here in Lunenburg County,” Joel<br />

says of his staff, again with conviction. He talks of the team of<br />

coaches that make up the 902 staff as if they’re family. “Don’t<br />

for a second think that you have to compromise to live and<br />

work and start a business here.” Joel credits his team and his<br />

members for helping him create this space.<br />

18 <strong>NOW</strong><strong>LUNENBURG</strong><strong>COUNTY</strong>.COM<br />

The new space is comparable to any CrossFit Gym in the country,<br />

much different from his early days in the garage when people<br />

brought their own gear. Joel remembers bringing in Matt Van<br />

Waychen as a CrossFit Coach. “He was so knowledgeable, and I<br />

knew I needed him, and I knew I couldn’t pay him what he was<br />

worth,” Joel said of Matt. Eventually, as 902 grows, he hopes<br />

that will change. “Everyone here plays an important piece,” Joel<br />

said. “I’m really lucky to have them”

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