Famous Company Slogans - closetflip

Creative Strategy Questionnaire
The goal of this worksheet is to help make the process of creating your own company
slogan as easy as possible. The answers to each help focus and define the EXACT benefits
your service or products offer your customers.
1. What does your company do?
You have created a product of some sort — what specifically do you offer?
2. What image or personality do you want to convey?
Conservative, avant-garde, trendy, intellectual, trust worthy, knowledgeable, relaxed,
prosperous? Corporate look and feel = trust worthy + relaxed + prosperous
3. Who is your target audience? Whom are we talking to?
Age, race, gender, income level, etc.
4. What do they currently think?
WIn conjunction with what they do already. Is there a flaw, difficulty or roadblock that keeps
them from purchasing or trying your product or service?
5. What would you like them to think or do?
A sentence written from the consumer perspective, encapsulating the single most
important thought you want your consumer to have about your product or service.
6. What is the single most persuasive idea you can convey?
What is the barrier or problem the slogan must communicate. It can be a product
problem, a market problem, an image problem — but it is always a problem that your
slogan can help address. The problem is never the high cost of ingredients, federal
regulation, distribution or low advertising budget.
7. Why should they believe it?
What is your unique selling point — point of difference? There must be some sort of benefit
to the end user — even in broad terms e.g. It makes their job easier, etc.
Famous Company Slogans