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Northern Cape Business 2018-19 edition

Officially supported and used by the Northern Cape Department of Economic Development and Tourism, Northern Cape Business is unique as a business and investment guide that focuses exclusively on the Northern Cape Province. In addition to comprehensive overviews of sectors of the economy, this publication has several special articles which focus on transformative projects, such as the solar and wind farms rapidly coming on line and the massive potential represented by the Square Kilometre Array radio telescope, a multi-billion rand international project already taking shape in the vast open plains of the Karoo. Updated information on Northern Cape is also available through our monthly e-newsletter, which you can subscribe to online at http://www.globalafricanetwork.com/subscribe/, in addition to our complementary business-to-business titles that cover all nine provinces as well as our flagship South African Business title.

Officially supported and used by the Northern Cape Department of Economic Development and Tourism, Northern Cape Business is unique as a business and investment guide that focuses exclusively on the Northern Cape Province. In addition to comprehensive overviews of sectors of the economy, this publication has several special articles which focus on transformative projects, such as the solar and wind farms rapidly coming on line and the massive potential represented by the Square Kilometre Array radio telescope, a multi-billion rand international project already taking shape in the vast open plains of the Karoo.
Updated information on Northern Cape is also available through our monthly e-newsletter, which you can subscribe to online at http://www.globalafricanetwork.com/subscribe/, in addition to our complementary business-to-business titles that cover all nine provinces as well as our flagship South African Business title.

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ADVERTORIAL<br />

Nedbank’s new brand promise<br />

ADVERTORIAL<br />

focuses on client engagement that<br />

will New create brand a proposition better understanding<br />

encourages<br />

clients to ‘see money differently’<br />

Kevin de Beer, Nedbank Provincial General Manager in the<br />

Free Lorraine State McAnda, and <strong>Northern</strong> Nedbank <strong>Cape</strong>, Free State explains and how <strong>Northern</strong> Nedbank <strong>Cape</strong><br />

works Regional with Manager, communities <strong>Business</strong> to Banking, deliver banking explains how solutions. the new<br />

brand values build on the expertise of the bank to benefit clients.<br />

almost two years of research and client<br />

engagement that revealed that people want to<br />

work with purpose-driven institutions they can<br />

trust. They want a professional financial partner that<br />

balances expertise with a genuine commitment to<br />

do good.<br />

The public will see a number of changes in the<br />

next few months as the bank evolves its corporate<br />

identity, advertising and communication campaigns,<br />

as well as its products, services and channels. All<br />

these changes are designed to inspire clients and<br />

society to see money differently and partner with<br />

the bank to achieve their goals.<br />

Nedbank officially launched its new<br />

brand repositioning during the first day<br />

of the world’s largest design festival – the<br />

2017 Design Indaba on March 1. The<br />

bank’s new tagline challenges clients and<br />

society to ‘see money differently’.<br />

One of the solutions from Nedbank is<br />

Whole-view <strong>Business</strong> Banking, which provides<br />

a bird’s-eye view of clients’ businesses. It is aimed<br />

at business owners who believe that they need the<br />

best-of-breed of financial institutions.<br />

The new brand positioning is built on Nedbank’s<br />

purpose: to use financial expertise to enable<br />

individuals, families, businesses and society to do<br />

good. Our new brand proposition was born after<br />

Our new brand proposition is not just a<br />

marketing initiative but a reflection of the<br />

continuing business evolution at Nedbank.<br />

As a bank we want to ensure that our clients<br />

experience our brand in a way that is aligned with<br />

our brand promise.<br />

It is common knowledge that we live in a volatile<br />

socioeconomic environment, so it is even more<br />

important for us to intensify our commitment to<br />

improve on our skill in enabling clients to navigate<br />

challenges and meet their goals.<br />

If you would like to explore further how<br />

<strong>Business</strong> Banking can help take your firm to the next<br />

level, and for more information about Nedbank<br />

<strong>Business</strong> Banking Services call Lorraine McAnda<br />

on +27 (0)51 400 5745 or send an email to<br />

LorraineMc@nedbank.co.za.<br />

see money differently<br />

Nedbank Ltd Reg No <strong>19</strong>51/000009/06. Authorised financial<br />

services and registered credit provider (NCRCP16).<br />

SPONGE 5556

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