CaseStudytrigs-KFApproved
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Case Study TRIG’S<br />
Online Shopping Platform<br />
Leveraging first party data to<br />
drive sales!
Campaign Objectives<br />
A leading retail grocery provider advertising in an<br />
urban/rural Midwest marketplace was looking to:<br />
• Build online shopping awareness within market<br />
• Drive new online visitors to shop online<br />
• Increase sales with online shopping and grocery<br />
delivery services
Relevance<br />
illumin8 used its visual motivation strategy playbook and data<br />
management platform (DMP) to gain access to a combination of<br />
direct buys and premium display advertising inventory. The<br />
campaign was structured with first party data collection to identify<br />
top local shopper audiences and highly segmented look-a-like<br />
shopper audiences for direct targeted advertising.<br />
Reach Results<br />
• Demographic: Female 62.02%%<br />
• Demographic: Male 37.98%<br />
• Ages: 25-65+<br />
• GEO: Wisconsin & Illinois<br />
• Context Strategy: online grocery shopper & food delivery<br />
• Display Banner Creatives: 120 x 600 Skyscraper, 160 x<br />
600 Wide Skyscraper, 200 x 200 Small Square, 250 x 250<br />
Square, 300 x 250 Medium Rectangle, 300 x 600 Half-<br />
Page, 468 x 60 Banner, 728 x 90 Leaderboard, 970 x 90 –<br />
Large Leaderboard and 320 x 50 – Mobile Leaderboard.<br />
• Run Time: 6:00 a.m. to 7:30 p.m.<br />
• Devices Types: Desktop/Laptop, Mobile & Tablet<br />
• Data: First Party Data 2%-8%, Look-a-Likes 92%-98%
RESULTS<br />
• Campaign Duration: 01/01/2018 – 06/14/2018<br />
• Campaign Impressions: 901,880<br />
• CTR Display: 1.458%<br />
• Win Rate: 21.89%<br />
• CTR AdWords: 19.05%<br />
• Shopping Sessions: Significant<br />
• Average Online Grocery Shopping Transactions: $116<br />
and growing<br />
Benchmarks: Display 0.06%; Adwords 1.91%
Testimonials<br />
“The internet advertising campaigns implemented by illumin8 have delivered<br />
impressive support to grow brand awareness for TrigsToGo as well as growing<br />
online sales for a new ecommerce initiative.<br />
The Launch of our TrigsToGo initiative has been considered the best in class among<br />
top retailers in the nation and we have experienced the highest level of success<br />
from the start per this vendor – in execution and marketing to online visitors for<br />
shopping and sales.”<br />
Kindl Furtak, Director of Marketing<br />
Trig’s/T.A. Solberg, Inc.<br />
“illumin8 understands the grocery industry and even more so,<br />
brings the tactical knowledge to deliver a custom suite of digital<br />
marketing campaigns to retain and add new shoppers.<br />
We have seen first hand, the benefit of illumin8’s efforts as they<br />
have helped stores grow their eCommerece brand and sales in all<br />
instances. The illumin8 team is passionate about what they do<br />
and proactive in bringing new ideas and more importantly,<br />
results to the retailers they serve.”<br />
Patrick Hughes, Vice President<br />
eGrowcery
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