CaseStudysmokehouse-KFApproved

Case Study
TRIG’S SMOKEHOUSE MEATS
Leveraging first party data to drive sales!

Campaign Objectives
A Leading CPG Advertiser in the Midwest was looking to:
• Build brand awareness with consumers
• Drive new visitors/traffic to the website
• Increase shopper direct brand sales

Relevance
illumin8 used its visual motivation strategy playbook and data management platform
(DMP) to gain access to a combination of direct buys and premium display advertising
inventory. The campaign was structured with first party data collection to identify top
new local shopper audiences and highly segmented look-a-like shopper audiences for
direct brand targeted brand awareness and sales.
Reach Results
• Demographic: Male dominated campaign
• Ages 55 – 64 34.25%
Ages 35 – 44: 28.77%
Ages 45-54: 19.18%
Ages 25 – 34: 17.80%
• GEO: Wisconsin & Illinois
• Context Strategy: online shoppers of , BBQ Meats, & Cold Cuts
• Display Banner Creatives: 120 x 600 Skyscraper, 160 x 600 Wide Skyscraper, 200 x 200 Small Square,
250 x 250 Square, 300 x 250 Medium Rectangle, 300 x 600 Half-Page, 468 x 60 Banner, 728 x 90
Leaderboard, 970 x 90 – Large Leaderboard and 320 x 50 – Mobile Leaderboard.
• Run Time: 24hour
• Devices Types: Desktop/Laptop, Mobile & Tablet

RESULTS
• Campaign Duration: 01/01/2018 – 06/01/2018
• Campaign Impressions: 700,000
• CTR: 0.512%
• Win Rate: 25.58%
• Shopping Sessions: Significant
• Average Online Basket Transactions: North of $80.00
Benchmarks: Display 0.06%; Adwords 1.91%

Testimonial
“The internet advertising campaigns
implemented and managed by illumin8
delivered impressive brand awareness, clickthrough-rates,
visitors to our site and
improved sales. The experience in online
marketing, SEO, and website development
and programming by illumin8 has been
invaluable to myself and our online strategy.”
Kindl Furtak, Director of Marketing
T.A. Solberg, Inc.