IF 28 Autumn Workroom Guide(E)

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Welcome | 3 WELCOME TO THE AUTUMN COLLECTION 2018 This year’s collection will run from 3rd September – 16th November The Grandparent’s Day products will be available from 1st October to 7th October • To offer the best choice, quality and value for customers and to support you in buying stems at their optimum, some products are available for shorter periods rather than the full season. By doing this, we have been able to introduce new £30 hand-tieds with the aim of driving additional orders into our florist network. These are priced in £10 increments to encourage customers to purchase the larger size options. • We have reduced the number of products as well as the number of sundry items in the range with the aim of supporting your efficiencies when purchasing stock and making up products. To view the full sundry range, visit: ROSEGold > My Interflora > Online Marketplace > Sundries. On page 49 you will find the sundry matrix, which provides a quick look at the different collections a particular sundry will feature in. • By working closely with the Interflora Flower Market, we have been able to determine which stems and varieties of stems are most commonly available in each month and at the best prices. Therefore, we recommend following this workroom guide to ensure the designs not only replicate the image for the customer, but that they are most profitable for you. Stem availability details listed by the month they are required is on page 32. The styles of our products have been adjusted to include different containers, flower types and more tonal colourings in order to appeal to a wider customer base. • Chrysanthemums – the specified Chrysanthemum variety e.g. Delianne, Santini, Stallion or Bloom is now mandatory for all applicable designs to reduce customer complaints. THE FINISHED PRODUCT Designs are all-round unless specified otherwise and the measurements are given as a guide to the approximate finished height and width. Please use the recipe tables within this guide to ensure your customers and their recipients are delighted with the results. Please also ensure that your stock of flowers, sundries, stationery and finishing touches is adequate and that all finished products reflect the customer-facing imagery. All Interflora prices include VAT and are correct at the time of print. Any prices changes will be communicated via ROSEGold. Sundry prices exclude VAT and any price change will be confirmed at the point of ordering. Contents and products may vary. Wine/Champagne varieties may differ to those shown. Any changes will be communicated via ROSEGold. Order your sundries at My Interflora > Online Marketplace > Sundries
Page 1: AUTUMN 2018 WORKROOM DESIGN & SUNDR
Page 5 and 6: Gift Boxes | 5 GIFT BOXES Ideal pic
Page 7 and 8: Arrangements | 7 ARRANGEMENTS Trend
Page 9 and 10: Arrangements | 9 Autumn Daze Hatbox
Page 11 and 12: Ceramics | 11 Perfect Pumpkin Ceram
Page 13 and 14: Ceramics | 13 Beautiful Pastels Jar
Page 15 and 16: Vases & Glassware | 15 Captivating
Page 17 and 18: Hand-tied | 17 HAND-TIED Featuring
Page 19 and 20: Hand-tied | 19 Dazzling Sunflower H
Page 21 and 22: Hand-tied | 21 Autumn Elegance Hand
Page 23 and 24: Hand-tied | 23 Purple Wonder Hand-t
Page 25 and 26: Hand-tied | 25 Country Living Crims
Page 27 and 28: Wreaths | 27 DOOR WREATHS Fun and a
Page 29 and 30: Wreaths | 29 Ghostly Glow in the Da
Page 31 and 32: Grandparents’ Day | 31 Grandparen
Page 33 and 34: Flower & Plant Availability List |
Page 35 and 36: Finishing Touches | 35 FINISHING TO
Page 37 and 38: Finishing Touches | 37 2. 1. 3. 4.
Page 39 and 40: Sundry Showcase | 39 Autumn Leaves
Page 41 and 42: Sundry Showcase | 41 BACK BY POPULA
Page 43 and 44: Sundry Showcase | 43 Country Living
Page 45 and 46: Sundry Matrix | 45 Autumn 2018 Sund
Page 47 and 48: Sundry Details | 47 ACCESSORIES COD

IF 28 Autumn Workroom Guide(E)

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