Business review PDF (2035KB) - Diageo Annual Report 2011
Business review PDF (2035KB) - Diageo Annual Report 2011
Business review PDF (2035KB) - Diageo Annual Report 2011
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Performance<br />
2010<br />
<strong>Report</strong>ed<br />
£ million<br />
Exchange<br />
£ million<br />
Acquisitions<br />
and<br />
disposals<br />
£ million<br />
Organic<br />
movement<br />
£ million<br />
Operating results <strong>2011</strong><br />
<strong>2011</strong><br />
<strong>Report</strong>ed<br />
£ million<br />
<strong>Report</strong>ed<br />
movement<br />
%<br />
Key financials<br />
Net sales 1,018 65 – 98 1,181 16<br />
Marketing spend 233 12 1 32 278 19<br />
Operating profit before exceptional items 176 8 (1) 25 208 18<br />
Exceptional items (30) (50)<br />
Operating profit 146 158 8<br />
Volume *<br />
movement<br />
%<br />
Organic<br />
net sales<br />
movement<br />
%<br />
<strong>Report</strong>ed<br />
net sales<br />
movement<br />
%<br />
Brand performance<br />
Key countries and categories:<br />
Asia Pacific 9 9 16<br />
Australia 4 4 15<br />
Korea 1 8 12<br />
China 1 (4) (1)<br />
India 42 79 34<br />
Southeast Asia 12 14 25<br />
Spirits 10 11 17<br />
Beer – 7 14<br />
Wine 2 10 (8)<br />
Ready to drink 7 7 19<br />
The strategic brands:**<br />
Johnnie Walker 16 12 19<br />
Smirnoff 8 5 12<br />
Windsor 3 8 12<br />
Guinness (1) 6 12<br />
* Organic equals reported movement for volume, except for wine where the reported movement is (25)% due to the disposal of Barton & Guestier.<br />
** Spirits brands excluding ready to drink.<br />
57<br />
Performance summary <strong>Business</strong> description <strong>Business</strong> <strong>review</strong><br />
Governance Financial statements Additional information