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Business review PDF (2035KB) - Diageo Annual Report 2011

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Performance<br />

2010<br />

<strong>Report</strong>ed<br />

£ million<br />

Exchange<br />

£ million<br />

Acquisitions<br />

and<br />

disposals<br />

£ million<br />

Organic<br />

movement<br />

£ million<br />

Operating results <strong>2011</strong><br />

<strong>2011</strong><br />

<strong>Report</strong>ed<br />

£ million<br />

<strong>Report</strong>ed<br />

movement<br />

%<br />

Key financials<br />

Net sales 1,018 65 – 98 1,181 16<br />

Marketing spend 233 12 1 32 278 19<br />

Operating profit before exceptional items 176 8 (1) 25 208 18<br />

Exceptional items (30) (50)<br />

Operating profit 146 158 8<br />

Volume *<br />

movement<br />

%<br />

Organic<br />

net sales<br />

movement<br />

%<br />

<strong>Report</strong>ed<br />

net sales<br />

movement<br />

%<br />

Brand performance<br />

Key countries and categories:<br />

Asia Pacific 9 9 16<br />

Australia 4 4 15<br />

Korea 1 8 12<br />

China 1 (4) (1)<br />

India 42 79 34<br />

Southeast Asia 12 14 25<br />

Spirits 10 11 17<br />

Beer – 7 14<br />

Wine 2 10 (8)<br />

Ready to drink 7 7 19<br />

The strategic brands:**<br />

Johnnie Walker 16 12 19<br />

Smirnoff 8 5 12<br />

Windsor 3 8 12<br />

Guinness (1) 6 12<br />

* Organic equals reported movement for volume, except for wine where the reported movement is (25)% due to the disposal of Barton & Guestier.<br />

** Spirits brands excluding ready to drink.<br />

57<br />

Performance summary <strong>Business</strong> description <strong>Business</strong> <strong>review</strong><br />

Governance Financial statements Additional information

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