ACU Sep-2018

FEATURE
With the aim to be the best in
industry cargo terminals will take their
performance to the next level, which
has, potential to provide them with
incremental business and expand their
customer database.
The days are not far when the air
cargo business deals will be
determined on the quality scores
achieved by the stakeholders not on
the cost consideration, which is
currently determining the deals.
Quality improvement starts with
quality measurement and TIACA has
already launched the CSQ to measure
the quality score for the services
delivered.
Embracing the change
TIACA recently rolled out a new look
with a fresh logo and redesigned
websites to "underpin its new vision
supporting the development of an
efficient, modern and unified air cargo
industry".The rebranding of our
association goes hand in hand with the
need to appeal to and continue to
support a rapidly evolving global air
cargo industry.
“From disruptive innovation, to
Blockchain and Big Data, as well as new
entrants who are changing the face of
the competition, means we are having
to rethink the way we conduct
ourselves and our businesses in order
to stay ahead in the game, said
Sebastian Scholte, TIACA Chairman in
an email interview with Air Cargo
Update.
“Our new logo embraces a fresh,
engaging look that better reflects our
new vision to show we are forward
thinking and will do all we can to
represent, support, and inform every
element of an efficient, modern, and
unified global air cargo industry. I have
often emphasized the need for us to
attract and retain the next generation
of logistics leaders.
“Our new vision and mission sends a
message that we are ready to embrace
the younger demographics and stay
relevant in a business landscape where
their needs, as well as ours, are
changing all the time. It represents a
stronger, more focused, and a more
agile Association”.
In recent months TIACA has
partnered up with a number of
organizations and associations around
the world, and is acting as a unifying
platform in which supply chain
stakeholders from everywhere can
network, learn from each other, and
share best practice.
“We have also been
reaching out to new regions
to increase our visibility as
well as explore how we can
support and represent the
interests and goals of
emerging air cargo
hotspots.TIACA has been
supporting and
championing the air cargo
industry for over 28 years,
and we are determined to
continue doing so by staying
engaged, relevant, and
valuable to our existing (and
future) members,”explains
Sebastian.
The launch comes at the perfect
time, with Air Cargo Forum in Toronto,
Canada this year only just around the
corner, where TIACA will be bringing
together stakeholders from across the
global supply chain like never before.
Vladimir Zubkov, TIACA’s Secretary
General told Air Cargo Update, “Before
writing these notes, I went to the web
and checked how many companies
ever changed their logos. Remarkably
– a lot! Sometimes – radical changes,
sometimes only cosmetic, but there is
always a reason, often reflecting
changes in the strategy, customers
base coverage and the environment in
which the company works.
“TIACA's reason is no different. Early
last year we started a campaign for
expansion of TIACA's regional
coverage, adding new members,
partners and Board members from
Africa, Asia, and Latin America. We are
becoming more global. That's why the
new logo includes a globe drawn using
a 3D version of the kinetic lines in the
original version.The emergence of new
challenges and technologies firmly
making their way into the air cargo
industry, like blockchain, backbone, IT,
and data exchange innovations simply
can't leave us in the era of flat designs
and plain texts. So, now the TIACA
acronym is more imaginative, with the
final A drawn as the wing of an
airplane. We have not changed much
the color scheme, it simply has been
adapted from the original, introducing
a stronger shade of blue. It's for
consistency”.
The new look of the logo is coming
hand in hand with the redesigned
websites, which is reflecting the
T I AC A 's n e w v i s i o n a n d n e w
developments in supporting an
efficient, modern, and unified air cargo
industry.