Boosting E-commerce Conversion Rate With Exit PopUps

Prevent Cart Abandonment
The visitors might have stocked products in their cart, but failed to complete the purchase. A
PopUp in this situation acts as a reminder to all those prospective buyers that they need to
complete their purchase.
Market Your Product
The visitors might be unaware of certain products you offer in your company. It could be either
your best selling product or a new product that just came in the market. If the user finds the
product to be interesting, he or she will click through the ad on the Exit PopUp and return back
to your site.
Give Them Special Treatment
The customer is the king and it is important that the king is made feel special and Exit PopUps
are a way to do that. When the customer tries to leave your site, the screen on his or her page
could reflect a discount offer or coupon code. Subscribing to a newsletter gives the user a
feeling of being an integral part of the company.
The right strategy and appropriate content optimization will keep your customers from
abandoning the site. However, unnecessary PopUps might affect the user’s experience in a
negative manner. Thus, it is very important that your plan what goes on your Exit PopUps
according to the needs of the customer.
Do not repeat the PopUps to a single user multiple times, this will affect the conversion rate of
your site. Analyse which user has already performed an action and which user is no more
interested in what you are displaying. ​Magento eCommerce Developers will help you adapt
the right strategy to implement these Exit PopUps. The developers analyse the needs of your
target audience to boost your conversion rate.