The Operating Theatre Journal Digital Edition September 2018

August 2018 Issue No. 335 ISSN 1747-728X
The Leading Independent Journal For ALL Operating Theatre Staff
NEW NORTHERN PRIVATE CAESAREAN SECTION
SERVICE LAUNCHES FOLLOWING INCREASED DEMAND
• New North West private caesarean section service launches to the public following increased demand -
• Service has been launched in partnership with an NHS hospital -
A NATIONAL private caesarean service has been launched in the North West of England, following increased
demand from women outside of the capital who are considering or wish to opt for this kind of birthing
experience.
The service launched by Private Midwives, the UK’s leading provider of private midwifery care, has been
established in partnership with a University Teaching Hospital NHS Foundation Trust in the North West of
England.
The decision came after identifying a need to provide an accessible and affordable option of care for women
who believe that a caesarean section is the right choice for them.
The established, CQC registered and regulated private care provider saw a 162% increase in enquiries for this
kind of service in 2017 – where equivalent services are primarily available only within a select number of
London hospitals and where costs are often double those seen in the North of England.
The launch of this North West caesarean section service offers packages of care starting from less than £12K,
along with the option of 12 months interest free credit – providing a more affordable and accessible option
to women choosing this birth.
For many pregnant women, it may be that a caesarean section is clinically appropriate, whilst for others it is
their preferred choice of birth. Yet, at a time when women need re-assurance, familiarity and continuity, in
most cases, women having caesarean sections do not meet their obstetric surgeon or anaesthetist until the
day of the procedure. In some cases, they are denied this choice unless it is clinically indicated.
The Private Midwives caesarean service provides an option for women who value having the reassurance of
knowing who is providing their care, feeling comfortable in their expertise and skill and who wish to select
the care provider that is best for them.
The fully insured, high-quality and safe provider of private midwifery care prides itself in respecting individual
choice and accommodating a woman’s birth choices as far as is clinically safe.
Based in the North West of England, Private Midwives has developed a bespoke package of caesarean care
tailored to cater to even those travelling from further afield. Each client is assigned a “concierge” who can
arrange executive level travel to and from appointments and also arrange local accommodation for those
outside of the area.
For maximum continuity and support, there is also the option for families to select additional pre and postnatal
care, at a location close to home.
Eduard Sparkes, chief executive officer at Private Midwives, said: “We are delighted to be able to offer
private caesareans to families as an added and complementary extension to our existing private midwifery
services.
“We are working with a fantastic NHS organisation, senior consultant obstetricians and anaesthetists – who
will work alongside our senior and experienced midwives, to provide the ultimate peace of mind and care
package.
“Women can feel at ease knowing they have selected their surgeon and anaesthetist and have peace of mind
knowing that they are being cared for in a dedicated, high-quality and safe environment.
“What’s more, they can recover in their own private en-suite room being supported all the way – our
experienced medical and midwifery team are on hand to look after each mum and baby and there is even an
option for partners to stay overnight too.”
Sparkes comments: “Private Midwives has an established history of working in collaboration with the NHS to
provide safe, effective choice options for women across the UK and Ireland, during pregnancy and birth. By
working with the NHS, Private Midwives is able to offer expectant families the best of both worlds – all of the
experience they require at hand, but at an affordable cost.”
Private Midwives connects women with their own personal midwife according to their health needs, choices,
preferences and birthing philosophy, allowing antenatal, birth and postnatal care to be tailored specifically
to them.
Care is tailor-made to families’ individual needs, wishes and circumstances, and clinical safety, good clinical
outcomes, continuity of care and a women’s right of choice are at the very heart of the service.
For more information about the private caesarean service, to create a tailored package or to book individual
appointments, call Private Midwives on 0800 380 0579.
Inside this issue
Register reinforces
standards for patient
safety through
qualifications and
training
Availability of
diamorphine
(5mg and 10mg)
Welcome to PIPcast, a
podcast for ODPs and
the theatre world…
P5
P5
P6
Revealed: NHS trusts not
discouraging WhatsApp,
Facebook Messenger and
other consumer apps
P6
CARMAT confirms the
first successful heart
transplant of a patient
previously implanted
with its total artificial
heart
P9
The future is now: a fifth
of Brits believe we’re
already co-existing with
robots, new survey finds
P10
Measuring and modifying
consciousness through
brain activity: an
extraordinary solution
to treat consciousness
disorders
P12
New system can
identify drugs to target
“undruggable” enzymes
critical in many diseases
P14
How to Dress for Success
at an Interview
P16
Find out more 02921 680068 • e-mail admin@lawrand.com Issue 336 September 2018 3