MUUBS Lookbook FW17
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[ hygge ]<br />
Pronunciation /'h(j)u:g //'hug /<br />
NOUN<br />
A quality of cosiness and<br />
comfortable conviviality<br />
that engenders a feeling of<br />
contentment or well-being.<br />
International “hygge”<br />
A feel of international hygge occurs in the fuse<br />
between authentic craftsmanship with an ethnic twist<br />
and raw, Nordic coolness. Displayed through unique<br />
products, celebrating the perfect imperfections. All<br />
with expressions that are inspired and defined by<br />
nature and the hands that have shaped each single<br />
piece.<br />
Co-creating with great craftsmen makes the difference<br />
between good products and great products.<br />
Regarded as a defining<br />
characteristic of Danish<br />
culture.<br />
- Oxford Dictionary
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