17.09.2018 Views

Youtube Analytics_ Know The Impact Of Video Performance On The Users

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through it might gain you a viewer in the analytics report but such views won’t add anything to<br />

the conversion rate.<br />

Thus, watch time and views both are implemented as metrics together along with other factors<br />

which will ultimately improve the discoverability and quality of the content.<br />

Real Time Report<br />

<strong>The</strong> real-time reports are intended to give you an analytical report for the views on the <strong>Youtube</strong><br />

video in from the past 48 hours to 60 minutes. This analytics dashboard helps to discover if your<br />

video gained more viewers because it was shared on a different platform like any other social<br />

network. It even helps in determining how well the content is created by analysing the rate at<br />

which it spreads across the audience.<br />

Audience Retention<br />

Monitoring the quality of the views is an important metrics which determines how well has the<br />

audience take your content. With Audience retention page metrics you can unleash information<br />

about where and why your viewer’s lost attention on the video. It helps in determining what<br />

caused them to leave.<br />

Absolute Audience Retention<br />

<strong>The</strong> graph represents the parts of the video which are most popular in your video. It represents<br />

the percentage of views on specific parts and also analyses the behavior of certain viewers.<br />

Relative Retention: As the name suggests this report is intended to compare your video with<br />

other videos of similar length. It is an indicator to track whether your video stands below or<br />

above the average line.<br />

Overall it is a big factor determining where you might be losing a large number of viewers and<br />

use it improve certain parts of the content.<br />

Playback Locations<br />

<strong>The</strong> platform from where people are viewing the content also plays a major role in determining<br />

the popularity of the content. It divides the number of views among the <strong>Youtube</strong> channel page,<br />

<strong>Youtube</strong> Watch page, embedded video etc. It proves to be one of the best ways to determine<br />

whether you need to focus on the <strong>Youtube</strong> channel, or real-time opportunities are more healthy<br />

for your videos.

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