Driving mobility with a Progressive Web App
https://www.mappfia.com/ Ola is the leading cab aggregator in India, with a relentless mission to drive mobility for a billion Indians.
https://www.mappfia.com/
Ola is the leading cab aggregator in India, with a relentless mission
to drive mobility for a billion Indians.
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These users are less apt to download and store native apps on their<br />
smartphones because native apps require high data usage and<br />
take up a lot of space - the Ola Android app is a 60MB download<br />
and the iOS app is 100MB. It was clear that Ola needed a different<br />
way to reach these users.<br />
The mobile web presented a perfect solution. It offers easy<br />
discovery and low friction - users just click a link instead of<br />
downloading an app. Other advantages include push notifications,<br />
and the “Add to Home screen“ user prompt.<br />
“<strong>App</strong>s have many advantages but must be<br />
developed for different operating systems, while a<br />
single site is good for any browser.”.<br />
Solution<br />
Ola built their mobile website as a <strong>Progressive</strong> <strong>Web</strong> <strong>App</strong> (PWA).<br />
Using just 200KB of data to install, the PWA is at least 300X smaller<br />
than downloading the Android app and 500X smaller than<br />
downloading their iOS app.<br />
Repeat visits use as little as 10KB. This low data consumption<br />
translates into a 3.4-second first visit and less than a second for<br />
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