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Building your minimum viable product

https://www.mappfia.com/ A minimum viable product (MVP) is something that has just about enough features that satisfy your early customers and prove that there's a demand for your product, giving you confirmation it's actually worth building.





https://www.mappfia.com/

A minimum viable product (MVP) is something that has just about
enough features that satisfy your early customers and prove that
there's a demand for your product, giving you confirmation it's
actually worth building.



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In the cupcake model, you begin with a smaller but complete<br />

<strong>product</strong> that's desirable from the start.<br />

It has all the appeal of a bigger complete cake with filling and icing<br />

but the <strong>product</strong>ion costs are much lower.<br />

Groupon is a perfect example of this. They started off as a<br />

WordPress blog and emailed out hundreds of PDFs manually.<br />

When enough people signed up for a deal they would manually<br />

send out the coupons via email, it wasn't the best looking but it was<br />

a complete <strong>product</strong> that delivered the same value as it does today.<br />

Your MVP isn't a <strong>product</strong> it's a process<br />

Most startups don't understand the point of an MVP.<br />

An MVP is not a <strong>product</strong> with a bunch of features left out or a way<br />

to launch <strong>your</strong> <strong>product</strong> faster.<br />

An MVP is a process that you can repeat over and over again, you<br />

have to identify the riskiest element and then find the smallest way<br />

to test that assumption, use the results to either pivot or persevere.<br />

When you're building <strong>your</strong> <strong>product</strong> you're basically making a bunch<br />

of assumptions. You're assuming you already know what users are<br />

www.mappfia.com​ | 6

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