Coca-Cola_125_years_booklet

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How did this global icon get its distinctive shape?
COKE LORE The Contour Bottle The tremendous success and growth of Coca‐Cola encouraged other competitors to try to imitate Coke by offering bottles with slight variations on the trademarked name and distinctive script logo. Koka-Kola, Koca-Nola, Celery-Cola and Koke were just a few of the products that tried to capitalize on our success. Working with our bottlers, The Coca‐Cola Company asked bottle manufacturers to submit designs for a bottle for Coca‐Cola that was so distinctive that it could be recognized by feel in the dark or identified lying broken on the ground. 1899–1902 1900–1916 1916 1957 1961 1991 1993 2007 Alexander Samuelson of the Root Glass Company in Terre Haute, Indiana, designed the distinctive shape, and it was patented on November 16, 1915. The bottle was modified and slimmed down to work with the current bottling equipment and went into broader production in 1916. This contour bottle was the only packaging used by The Coca‐Cola Company for 40 years until the king-size package was introduced in 1955. In 1960, the contour bottle was granted registration as a trademark by the U.S. Patent Office. Today, it is still the most recognized bottle in the world, and the shape is used for packaging from the new aluminum can to the 2-liter family size.
Page 1 and 2: A Short History of
Page 4: Did you know? If all the Coca‐Col
Page 8: “A Delightful Summer or Winter Be
Page 12: “Enjoy a Glass of Liquid Laughter
Page 18: “ The Best Friend Thirst Ever Had
Page 21 and 22: COKE LORE Coca‐Cola and Santa Cla
Page 24: “What You Want Is a Coke” “Th
Page 28: “Have a Coke and a Smile” “Co
Page 31 and 32: COKE LORE Television Ads The Coca
Page 34: “Always Coca‐Cola” 1990 As th
Page 38 and 39: Can a company be considered the wor
Page 40: 2008 Sponsorship of the Beijing 200
Page 44: www.thecoca‐colacompany.com This

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