Cph salgsavis_2019_UK

2019 

20-23 JUNE 

SHOW GARDENS 

20.000 

VISITORS 

150 EXHIBITITORS 

EXITING SHOWS AND EVENTS

Dyrk din haveglæde 

Inspirational gardens 

Presentations 

Activities 

Workshops 

Show gardens 

Stands 

Garden humour 

Sprouting garden joy 

2 HAVESELSKABETS CPH GARDEN


A tribute 

to gardening 

In June 2017, Valbyparken in Copenhagen was converted 

into concentrated garden joy. Everybody involved in the 

event were interested in creating a wonderful garden 

party. Soon we were asked: “When will you repeat the success?” 

It was never really a question of whether we would 

do it again, merely a question of when. 

The answer is here, and we are proud to present: 

Haveselskabets Cph Garden 

20th to 23rd of June 2019 

Cph Garden is an exhibition created to pay tribute to 

life in and around the garden and to share and cultivate 

garden joy. 

And you are invited to be part of it again, because Cph 

Garden cannot exist without the wonderful stands, the 

interesting presentations, the fascinating show gardens, 

the diverse inspirational gardens – and the good partners. 

If you want to join us again, we will once more be able to 

provide all our visitors with a very special experience. 

We have asked several visitors, exhibitors, volunteers, partners, designers and lecturers from 

Cph Garden 2017 to give us their favourable and critical comments, and we have evaluated 

their responses to learn what to repeat and what to improve. One modification is that Cph Garden 

2019 will run for only four days from 10am to 6pm. Another modification is the ticket price 

which will be DKK 200 per day (DKK 125 for members of Haveselskabet) and a special ticket for 

all four days. 

The concept is basically the same as in 2017: a garden 

show made for garden enthusiasts by garden enthusiasts. 

#cphgarden2019 

We sincerely hope you will join us again – or 

maybe join us for the first time. You will find 

much more about our thoughts on Cph Garden 

2019 in this brochure, and please feel free 

to contact us for any and all questions. We 

are always open for new ideas. 

Yours sincerely 

Charlotte Garby 

CEO, Haveselskabet 

HAVESELSKABETS CPH GARDEN 3

Gardenparty 

8 

show gardens 

Inspirational 

gardens 

The eight show gardens are between 50 and 80 square 

metres. They are presented by a commercial partner and 

are designed and build in a co-operation between a garden 

designer and a landscape gardener. The show gardens are 

rewarded with gold, silver and bronze, and one show garden 

will become “Best in Show”. 

12-16 Inspirational gardens. The inspirational gardens are 

a chance for selected partners to present their brand and 

products, and the guests at Cph Garden 2019 elect the 

most beautiful garden. In 2017, the winner was Fællesskabshaven 

(The Joint Garden) designed and created by 

Champost and TagTomat. Together, they had made an 

unorthodox urban garden. 



Garden adventures 

Aa a visitor, you can already look forward to a four day long garden 

party. The ticket price is DKK 200, DKK 125 for members of Haveselskabet. 

The ticket will give access to a flood of garden treats – eight 

show gardens and their designers, twelve to sixteen smaller inspirational 

gardens and an elaborate program of presentations and workshops. You have 

to plan your days in advance if you want to experience everything. We will 

provide a large ”hotel” for plants and other goods bought at the exhibition, 

and we will help with transporting larger goods and plants . 

Workshops 

Stalls 

We have planned an elaborate program for all four days - including exciting presentations 

and interesting workshops. In 2017, visitors could experience courses 

on fermentation, presentations on tomato growing, workshops on compost, 

fertilizers, machines, wickerwork, beautiful garden bouquets and much more. 

We have invited a number of chosen 

Danish and foreign companies to 

present and sell their products. The 

stands will be evaluated and rewarded 

by both professionals and visitors. 

Meet our experts 

Specialist societies 

Show scene 

Come and meet our many experts on 

roses, plant diseases, soil, compost 

and much more. And meet our landscape 

architects who will give good 

advice and directions for designing 

your garden. 

I 2017, Hella Joof from the Danish 

TV-programme Hellas Garden and 

Charles Dowding from Britain visited 

Cph Garden. Charles Dowding talked 

about his “no dig” principle in the 

kitchen garden. The show scene of 

2019 will also present both Danish and 

foreign names. 

Various garden-related specialist societies 

and small special nurseries will join us 

to talk about their passions and fields of 

interest. In 2017, visitors at Cph Garden 

had the opportunity to meet Praktisk 

Økologi, Frøsamlerne, Kaktusklubben 

and many more. 


“We’ll be there the next time” 

Soil is not just soil. That’s 

the talk I want with 

people. 

of them 45 years or older – but 

there’s been a lot of young people 

as well.” 

“I don’t think I have ever been 

at a garden show with so many 

people at the same time who are 

so interested in gardening. There’s 

been a lot of visitors, the location is 

good and the facilities at the show 

are very good. This means that I’ve 

met a lot of happy people – most 

“It’s been wonderful to meet a lot of 

people interested in gardening. It’s 

very easy to establish a contact with 

people because they’re interested in 

the things you present at the exhibition. 

At other exhibitions, there are 

often things like arts and crafts, wine 

etc., so a lot of people just walk by 

your stand. At Cph Garden, you get 

What’s in it for you as a company? 

“We get the opportunity to tell 

about our products, what we can 

do and tell our story. To me it’s 

important to look people in the eye 

and talk to them. A lot of people 

don’t know that there are many 

kinds of soil, and they don’t know 

either, that plants need a good 

“lunchbox”. Soil is not just soil. 

That’s the talk I want with people.” 

Søren Goul, Managing Director 

at Champost. Champost was the 

partner at an inspirational garden 

presented together with TagTomat. 

We will be there the 

next time. 

the experience that everybody wants 

to have a look.” 


“We get the opportunity to show what 

we can do: at our nursery, we produce 

our own plants, and we employ a lot 

of trained gardeners, so we’re able to 

help our customers. We are also very 

satisfied with our sales here. It’s hard 

to predict how many plants people 

want, but if you take a look around the 

exhibition, it looks like the visitors are 

keen to buy. I can only say, that we’ll 

be there at the next Cph Garden.” 

Hans-Jørgen Køppen, joint owner at 

the garden centre Thymes Planteskole. 

Thymes Planteskole had a big stand at 

Cph Garden 2017. 

You can feel the interest 

the minute you meet the 

visitors. 

“It’s been fantastic being here. 

The visitors are 100 per cent 

interested in gardening, so there’s 

a match between them and 

the exhibited items. To us it’s 

a unique opportunity to reach 

our target group, and you can 

feel the interest the minute you 

meet the visitors. They obviously 

think it’s a great event.” 


“We’ve made a lot of new 

contacts, and we’ve talked 

with many of the other exhibitors. 

Danish television stations 

covering Cph Garden have 

been here, and this has given us 

good coverage during our time 

here” 

Katrine Koustrup Søborg, joint 

owner of the publishing firm 

Koustrup & Co. Koustrup & Co. 

had a stand and many of their 

authors participated in our 

workshops. 


It’s like Chelsea Flower 

Show in Denmark. 

“It’s really been a good experience. 

I’m overwhelmed to be here 

because everybody has put a great 

effort into everything. Everywhere, 

the quality is very high, and that’s 

important – it’s really something 

like Chelsea Flower Show in Denmark. 

I’m really proud to be part 

of it”. 

“I’m extremely excited. I’m used to attending 

garden exhibitions in Britain, 

and this is totally wicked! I’ve even 

met a British visitor here who said 

that the standards here are at least as 

high as on the British garden exhibitions. 

So that impression isn’t just 

mine – it’s the impression of many of 

the visitors I meet here. All you need 

to do is visit the tents and stands, and 

the energy flows from all the super 


”People have been very interested 

in our stand, and sales have been 

good. We’ve talked a lot to people, 

and that’s important to us - to 

create a network. At the same 

time, we’re here to inspire the 

visitors and tell them how beautifully 

they can decorate with edible 

and organic plants – with bloom, 

beautiful pots and centrepieces”. 

Lene Tvedegaard, owner of the 

nursery Gartneri Toftegaard. 

Gartneri Toftegaard shared a stand 

with Koustrup & Co., and Lene gave 

several talks in the workshops, for 

instance on tomatoes. 

Cph Garden could 

become a leading event 

in the future 

positive people here. I’ll keep my fingers 

crossed and wish that Denmark 

really gets this. I’ll do what I can to 

make this event a success.” 


“I’ve brought willow sculptures and 

most of them are sold. We have a 

turnover, and that’s nice. Cph Garden 

is a place for us to show what we do 

for a living and present our products 

on the high level we wish to. We 

simply havn’t had that opportunity 

in Denmark before. Of course, there 

are loads of lifestyle exhibitions, but 

it’s not the same. This is an exhibition 

dedicated to garden enthusiasts, and 

Cph Garden could become a leading 

event in the future.” 

Heinrich Braun, owner of Baugaarden 

Living Art. Baugaarden Living Art had 

a stand, and Heinrich gave talks on 

wickerwork and garden design. 

I would call this a 

festival for garden nerds. 

“The atmosphere has been 

very positive. I feel, that all the 

people from the garden trade, 

who are here, love the initiative. 

I would call it a festival 

for garden nerds with a cool 

event programme, where you 

can meet people you know, or 

whose books you have read. A 

place where garden enthusiasts 

can be true nerds.” 


“This is perfect for our market 

segment, and as a company I 

experience that we can be part 

of raising the interest, creating 

dreams and showing people 

what we can do. It’s been really 

important for us to help creating 

this.” 

“Among other things, we’ve 

sold some of our show glasshouses, 

and we have a nice 

talk with people who are interested 

in greenhouses or who’ve 

bought a greenhouse already. 

These talks are good for creating 

an interest that we might 

pick up on later.” 

Nikolaj Stærmose, managing director 

at the glass house company 

Juliana Drivhuse. Juliana 

was the partner on the show 

garden “Dream a little dream”, 

which won the gold medal, and 

had a stand next to the show 

garden. 



Cph Garden takes place in Ballerup/Copenhagen 

Food trucks 

Backstage 

Scene 

Food trucks 

Toilet 

Bar 

Drikke 

Arbejdende 

værksted 

Special 

teltet 

6 x 10 

6 x 14 

Arbejdende 

værksted 

Food truck 

10 x 10 

Arbejdende 

værksted 

6 x 15 

Food 

truck 

Haveselskabet 

Udstillerområde/ 

backstage 

Tale 

teltet 

Toilet 

Plante & 

lager hotel 

6 x 18 

Show garden 

INDGANG 

Inspirational garden, 4 x 4 m 

Pagoda tent, 6 x 6 m 

Pagoda tent, 5 x 5 m 

Tent stand , 3 x 6 m 

Tent stand , 3 x 3 m 

Haveselskabet’s stand 



Cph Garden is an 

exhibition on life in and 

around the garden. 

Before an agreement 

is signed, all interested parties 

will be evaluated to determine 

if they and/or their products 

are relevant to the visitors. 

Meet an audience ready to buy 

Would you like 

to join us? 

There are many ways to participate in Cph Garden and get to 

talk to an intereted deep-pocketed audience from all over the 

country - ready to buy. 

STAND 

Reserve a stand. The size and price will be agreed upon later. All 

stands are mentioned in our Cph Garden-paper. You can only reserve 

a stand if your products are related to life in and around the garden. 

SHOW GARDEN PARTNER 

Be the company to present a show garden and obtain a number of 

commercial advantages, including tickets, VIP-admission, the possibility 

to make a special event with the garden designer, and maybe 

even the chance to present some of your products in the show garden. 

Partners can take ownership of the show garden’s rating and use it for 

marketing purposes. Furthermore, a partner gets a stand. A partner 

can be part of the garden industry (or of another industry) and through 

Cph Garden get a unique access to an interesting audience. 

PARTNER OF AN INSPIRATIONAL GARDEN 

Present a garden with your own products and brands and get a stand. 

The visitors at the exhibition will choose the best inspirational 

garden. Partners must be related to the garden industry. 

SPECIAL SOCIETIES/SPECIAL NURSERIES 

Der kommer et specielt område, der kan rumme små 

specialplanteskoler og -foreninger, så Cph Garden viser hele 

bredden af havelivet. 

TALKS 

Are you eager to tell other people about your passion or the 

characteristics of a specific product, this could be part of the comprehensive 

programme of activities. 



Many opportunities 

T 

here are many opportunities and no bad locations. 

There will be areas for tent stands, areas for invited 

participants (for example special societies), a tent 

for smaller nurseries and large commercial areas with 

extended opportunities. A few, selected stands will have 

the opportunity to create a small garden in front of their 

stand. The settings cannot be much better. 

Gold, silver and stars for the stands 

A selected trade jury will assess the stands and select a 

gold and a silver medalist. Furthermore, the stands will be 

given zero to five stars. 

PRICE EXAMPLES FOR PARTNERSHIPS 

• Showgarden partner: 

DKK 100.000 including a stand. Further 

details will be individually arranged. 

• Inspirational garden partner: 

DKK 30.000 including a stand. Location, 

name and contents will be individually 

agreed upon. 

• Event partnership: DKK 50.000 including 

a stand. Contents and terms will be individually 

agreed upon. 

PRICE EXAMPLES FOR STANDS 

• Covered stand, 3 x 3 metres: DKK 10.000. 

• Covered stand, 3 x 6 metres: DKK 15.000. 

• Single tent stand, 5 x 5 metres: DKK 17.000. 

• Single tent stand, 6 x 6 metres: DKK 23.000. 

• Tent stand, 3 x 3 metres: DKK 4.000. 

• Tent stand, 3 x 6 metres: DKK 7.000. 

• Stand without a tent: by appointment. 

• Table stand in the societies’ tent: only by 

appointment. 

The stand prices include insurance, the rental of a tent and the 

mounting and dismounting of the tent. The price does not include 

a floor and the electricity used. All prices are exclusive of VAT. 

All prices are exclusive of VAT. 


90 % 

of the visitors will visit 

Cph Garden again* 

Happy visitors 

and happy exhibitors 

*Resultat fra undersøgelse via email til gæster, udstillere og frivillige. 

We’ve asked exhibitors, visitors, speakers, volunteers, partners and 

designers about their experience at Cph Garden 2017. 100 per cent 

of the exhibitors would recommend others to participate, and that 

makes us very proud. So does the fact that 67 per cent of the visitors said that 

Cph Garden fulfilled their expectations to a very high degree. 

It was a very good festival! I sold more than I’d 

expected, and because of the busyness, I hardly left 

my tent to see some of all the exciting things that were 

going on. But I will be there again the next time! So pat 

your own backs – I think you are cool! 

An anonymous exhibitor said 

When exhibitors are happy, the organizers are happy. We have taken in the 

favourable and critical comments and are ready to take even better care of 

the exhibitors and partners (and visitors?) in 2019. Haveselskabet can only 

carry through this arrangement if the garden trade and the many volunteeres, 

who made our event in Valbyparken work, will support us in having 

a garden party. Fortunately, 88 per cent of the volunteers want to be part 

of Cph Garden 2019, so we promise you to repeat the 2017 success of free 

coffee and bread for breakfast for all exhibitors. Furthermore, we will 

establish a closed eating area for exhibitors and employees, and we are 

working on improving the logistics. 

94 % 

of the exhibitors 

reported back that the 

profit was in line with 

their expectations* 


Inspirations from 

Cph Garden 2017 

We embrace good 

ideas for partnerships 

and other initiatives. 

Tina Thorsby from Havens Kunst (Art of the Garden) has the sales agency 

of Haddonstone’s beautiful garden ornaments, and together they had created 

a fine inspirational garden named De 4 elementer (The four elements). 

The adventure park Universe from Southern Jutland was partner of the 

show garden Den blomstrende have (The Flowering Garden) by Lise Bollhorn 

og Erik Dal. From the autumn of 2018, the show garden can be seen in the 

science park Universe at Als. The park is a large garden – and at the Cph 

Garden Award 2017, Universe were lucky to be entitled ‘Garden Experience of 

the year’. 

Stig Lauritsen from Paradehuset – the Orangerie at Gisselfeld Castle – made the talk 

Garden Gossip. He and Greg Corbett had created the inspirational garden Havens 

catwalk (The Catwalk of the garden). 



In 2017, Cph Garden was presented in collaboration with Silvan. Together with the Danish tv station TV 2 they also presented The Viewers’ Dream Garden, one of the 

eight show gardens. Silvan had a large, impressive stand and a lot of exposure on all marketing material. 

Happy gold medalists A very proud 

design team from the show garden 

Dream a little dream. The team was 

awarded the gold medal together with 

Juliana Drivhuse, Nybo Planteskole, 

Tomas Byg and Thomsens Anlæg. 

Gudrun Sjödén sponsored the innovative fashion show created by the Fashion Design 

Academy. Young, sprouting designers showed their version of future garden fashion. 

Gudrun Sjödén had a few presentations also shown to HRH The Crown Princess. 

Botanic Couture and beautiful photos Photographer Ann Malmgren gave 

“foto walks” and graded photos in an amateur photo exhibition. 

Photographer Stine Heilmann and flower artist Annette von Einem had 

created the exhibition Botanic Couture, developed in co-operation with Ro’s 

Torv-shoppingcenter. 



20.000 visitors do not 

come at their own accord 

Haveselskabet has already begun promoting Cph Garden 2019. 

I 

to begin with, we talk to our many local volunteer board members. All 750 of 

them are passionate garden enthusiasts with established networks. 

In 2019, you will see massive marketing in Danish newspapers, lifestyle magazines 

and on TV. Furthermore, we will prioritize an extensive press work to tell 

the fact, that Cph Garden is a real garden show. 

Through our magazine ’Haven’, we will introduce Cph Garden 2019 to our more 

than 30.000 members, and we will further present the event on all our other 

platforms. 

In Haveselskabet, we will do our best to live up to the visitors’ expectations, and 

therefore we will see to it that all events have a professional anchorage to the garden, 

that the stands have been carefully chosen among Danish and foreign players 

within the trade and that the technical performance is satisfying. 

OUR NAME BINDS US TO PERFORM, AND WE PROMISE TO DELIVER 

This is why we charge DKK 200 per ticket, only DKK 125 for members of Haveselskabet. 

On our opening day, all visitors will receive a goodie bag. 



Event 

organizers 

Cph Garden is introduced by haveselskabet, a national non-profit organisation 

for garden owners, organisations and companies with an 

interest in gardening. 

Haveselskabet was established in 1830. Since 1900, we have published the 

magazine ’Haven’ for members only. The magazine is well known for its high 

professional level and for inspiring all types of garden owners. 

Cph Garden will be carried through in co-operation with a team of external 

experts within each their field. Haveselskabet knows about plants and gardens. 

The experts know how to build a festival from scratch, how to organize 

good food areas and toilets, how to sell stands, take care of press work and 

many other things. 

Read more on: haveselskabet.dk/cphgarden. 

MAIN PARTNER 

Cph Garden 2019 is presented in co-operation with a main partner 

who will be mentioned in all marketing material, and as an active part 

of our marketing of Cph Garden. A possible main partnership will be 

agreed upon with Haveselskabet directly.

If life is nothing more than a passage, 

let's at least sow flowers along it. 

Michel de Montaigne (1533-1592) 

For more 

information: 

haveselskabet.dk/ 

cphgarden 

Additional information 

CHARLOTTE GARBY 

CEO 

Tel.: +45 45 93 60 00 

Email: 

cg@haveselskabet.dk 

BENTE ENERT 

Head of PR 

Tel.: +45 45 27 11 11 

Email: 

be@haveselskabet.dk 

SHOWGARDENS 

LOUISE MØLLER 

Horticulturel advisor 

Tel.: +45 45 27 11 19 

Email: lm@haveselskabet.dk 

SALES & SPONSORSHIP 

KRISTINA LANGBERG 

Tel.: +45 25 97 44 50 

Email: kl@haveselskabet.dk 

Kristina is employed by 

FrontMedia but work for 

Haveselskabet on this project. 

LECTURES & WORKSHOP 

ANJA BARFOD 

Horticulturel advisor 

Tel.: +45 45 27 11 10 

Email: 

ab@haveselskabet.dk 

TECHNICAL COORDINATION 

MORTEN ENGMARK 

Tel.: +45 21 75 81 11 

Email: cphgarden 

@haveselskabet.dk 

Morten is employed by CR8 

but works for Haveselskabet 

on the project.

Cph salgsavis_2019_UK

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