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Executional Considerations<br />
Continued Mechanic<br />
Process including: 1) Registration<br />
2) Gamification 3) Survey 4) NPN<br />
4) Social Sharing<br />
Refresh of scenery, but framework<br />
to remain consistent<br />
Prize Allocation<br />
Develop a hierarchy <strong>for</strong> prizing.<br />
Ie 1 Entry <strong>for</strong> Cash = 50 ballots<br />
Enter a PIN Code<br />
Pin codes to be put on Thin Crust<br />
& Rising Crust only<br />
Confirm qty of: 3.4M Packs<br />
Earned Prizing<br />
Further development of earned<br />
coupons (submission of 4 unique<br />
PINs) to include additional levels of<br />
prizing and explore integration of<br />
other brands (and potentially<br />
promotional items)<br />
Refer a Friend<br />
Increase profiles by including a<br />
refer a friend mechanism (to be<br />
validated only when the referred<br />
user has registered and taken<br />
action)<br />
Ensuring Simplicity<br />
With all changes, ensuring<br />
simplicity <strong>for</strong> the user and ensuring<br />
each new addition adds value
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