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Glacier Quarterly 3 - 2018

This issue of the Glacier Quarterly focuses on technology and its impact on our industry.  We recently launched our first Artificial Intelligence fund – the Glacier AI Flexible Fund of Funds – which uses machine-learning technologies to address investors’ main concern, that of capital loss.

This issue of the Glacier Quarterly focuses on technology and its impact on our industry.  We recently launched our first Artificial Intelligence fund – the Glacier AI Flexible Fund of Funds – which uses machine-learning technologies to address investors’ main concern, that of capital loss.

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comprise more than 40% of the<br />

South African workforce.<br />

In SA, millennials are shaped by<br />

the advent of democracy and the<br />

subsequent strengthening of the<br />

economy. They’re also influenced<br />

by the post-Mbeki era during which<br />

widespread looting of national funds,<br />

‘state capture’ and the virtual<br />

destruction of the South African<br />

economy has resulted in many of<br />

them adopting a cautious outlook<br />

on life. They’re a generation that<br />

entered the workforce around the<br />

time of the 2008 Global Financial<br />

Crisis and therefore tend to mistrust<br />

financial institutions.<br />

As a financial services provider,<br />

regardless of your current target<br />

market, it’s important to evaluate<br />

how you can cater for the everchanging<br />

needs of younger consumers.<br />

Remember that they’ll evolve to be<br />

future leaders. Wait until then and<br />

it’ll be too late to connect with them<br />

as they’d already have built an<br />

emotional connection with other<br />

brands when they were younger.<br />

Interacting with millennials<br />

We need to look afresh at how to<br />

11

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