7 Challenges Giant Businesses Face While Managing Their eCommerce Catalogue!

7 Challenges Giant Businesses
Face While Managing Their
eCommerce Catalogue!
Managing a giant eCommerce store catalogue is no less than walking
through an Amazon jungle. You can get lost, overwhelmed, and petrified!
Product catalogue management is one of the most important aspects that
any business needs to focus on.​ 30% of US online adults​ said that they
would consider buying from an online retailer they had never previously
purchased from, if the retailer offered detailed product information.

When you have a giant business, you have a plethora of things that you
need to focus on, instead of managing just the catalogue. There are
multiple challenges giant businesses face while managing their catalogues.
Here are 7 critical challenges that businesses face while managing
their catalogue:
Constant Product Updation:
Giant businesses need to constantly update their products to meet their
customers’ demands. There are many reasons behind it. This can be due
to fluctuating price of a products, listing of new products and changes in
specifications of products. Without efficient catalogue management system,
it can be a hassle for merchants.
Updating your catalogue can cause a good deal of business hours
everyday even when you just need to fine tune your items. A business can
utilize this time in important tasks such as marketing, operations, and
serving customers.
Selling Across Multiple Channels:
If you are a merchant, it is most likely that you are selling your product on
more than one platforms. Now, there are numerous platforms you can sell
your product on. The problem here is, the way you list your product on one
platform won’t be the same way you list your item on the other platform. (As
an example, T&C of listing an item on Amazon would vary with the T&C of
listing the same item on eBay.)
When it comes to external selling platforms, each one has their own terms
and conditions for listing items. For instance, one platform restricts images
which are more than 5 MB in size, the other platform may be encouraging
high resolution images to avoid misinterpretation of the products. How

would you cope with the diversified T&C of various platforms? You need a
product catalogue management system to manage all this minor stuff that
make a big difference in how you do business.
Managing Third Party Data:
If you are a giant ecommerce platform, you must allow merchants to sell
their products on your platform. Managing overwhelming data from
numerous suppliers needs a well-managed ecommerce catalogue
management system. When there are several merchants relying on your
platform to run their business, you must be efficient enough to manage
their data optimally.
Expanding Your Product Catalogue:
Expanding product catalogue becomes challenging as brands introduce
new trends every single day. Hence keeping up with SKUs becomes quite
tricky with an ever-expanding business. No business can afford
inconsistent SKUs. This becomes a challenge for businesses to keep up
with the latest trends.
Optimizing Product Pages:
Business is not just about selling. It is more about reaching the right
audience, at the right time, with exactly what they are looking for. An
important question you should ask is, are your product pages indexed
when people are searching for products like yours? How SEO friendly is
your ecommerce catalogue? You should optimize your product details page
enough to get indexed when people are looking for products similar to the
ones that you sell.

Enhancing Product Images:
“An image is worth a thousand words.” If your catalogue presents a vague
image of your robust product, it won’t work. It is crucial to keep your
catalogue updated with the latest pictures of the actual products. Vague
representation of products dilutes credibility of your brand.
Organizing Product Data:
We all know this: Duplicate content on two similar products can cost you a
good deal of visibility. Hence, it is extremely important to make sure the
product pages have unique, relevant, and attractive content. Not just that,
people also don’t like vague or incorrect representation of products. You
cannot sell an iBall by describing the features of iPhone! If the product
description isn’t consistent with the actual product, your brand will be the
victim of your ignorance.
Last but not the least…
Being a business owner, you have numerous things to deal with. You
cannot get busy managing the catalogue and let it cost you a good deal of
your business. If you want to expand your business exponentially, your
ecommerce catalogue management should be par excellence.
That’s why we offer excellent ​eCommerce catalogue management services
to help you grow your business exponentially. While we manage everything
related to your catalogue, you can focus on other important things that
matter in developing your business and taking it to the next level.
Let us know how big your catalogue is, bigger it is, happier we would be to
serve you with all the consideration!