Strategic Plan

Right Onward | Strategic Priorities
Priority Four: Telling Our Story
Doane’s community, traditions, and student outcomes deserve to be shared with a broader constituency.
While interest and enrollment at Doane is on the rise, acting to further spread the message about Doane’s
value will increase the number of applicants who will thrive academically, socially, and emotionally here.
This growth of our reach ensures that future generations will benefit from the Doane Academy experience.
In addition, by telling the story of our exceptional school more boldly, we will continue to attract
outstanding faculty members and increase the engagement of alumni and friends of Doane. This priority
is one that will support the financial sustainability of Doane and allow for the continued growth of the
programs and innovative teaching we provide to our students. To meet the needs of this priority, we will:
1. Invest in developing more technologically-advanced methods of telling our school’s story and using
these tools to enhance our market presence.
2. Focus attention and resources on explaining the benefits of a high-quality early education
program—with specific reference to what Doane offers in this area—as a way to increase enrollment
in the lower school.
3. Create opportunities and programs that increase Doane’s visibility and reputation.
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