OFAS Email My Services Brochure Version

Direct Mail isn’t dead! … some of the benefits our Associates find:
• Targeted Direct Mail - receiving offers only relevant to them, increasing response
rate
• OFAS can personalise covering letter - increasing attention and follow through
• Different printed formats provide versatility and interest - sizing postcard to booklet,
enables enticing flyers to fully informative catalogues
• Direct mail is cost effective - easy and affordable with discounts on mass mailings
Leaflet insertion – leaflets accompany the Journal publication:
• Cost effective as postage costs are shared
• This service is becoming more popular as Associates are finding the response rates
are high
• It is recognised that people take more notice and spend longer reading printed
collateral than electronic reading material – some studies attribute this to the fact that
people use the time to have a drink, take a break from the screen, to leisurely read,
which is more beneficial for short and long term recognition and memory recall
• You can either create your own artwork or use the OFAS marketing services
• You can either use your own Printers, or the OFAS print services
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