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07 // WEB DESIGN<br />
Poteniate<br />
Potentiate is a data aggregation company who<br />
sees things others don’t.<br />
Potentiate required a simplified web solution,<br />
while still being able to deliver on their<br />
new brand strategy of ‘now you see it’.<br />
The idea for the website was to take the<br />
lemniscate from the new logo and to create<br />
an interactive element. By blowing apart the<br />
lemniscate into individual data pieces and<br />
coming back together as a unique illustration<br />
specifically designed for each individual<br />
situation, much like what they do for clients.<br />
07 // POTENIATE<br />
20<br />
AMY MELKSHAM
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