Sial Report

WRAPPING UP
SIAL 2018
DANA Dairy’s Organic
And Goat-Milk Infant Nutrition Debut
www.danadairy.com

Our sales team at DANA Dairy marketing took a long-week break
away from the office this Sunday through Thursday 21-25 October
in order to be at hand during the SIAL, Paris 2018 trade show. Our
stand in the middle of the dairy section at hall 7 was in-between
the crossroads of all types of enthusiastic spectators and inquiries.
www.danadairy.com

As a major bi-annual international exhibition in which we’ve been
participating since 2012, this year we made it our task particularly
to focus our “show of might” on the new DANA production
facility in Sweden, the DANA Sweden AB factory, introducing the
organic and goat-milk-based baby nutrition items we produce
there.
www.danadairy.com

At the show, we aimed at responding positively “to all types of
requests and even white label requirements of our partners
and global market leaders,” regarding organic as well as
goat-milk infant nutrition products, as Alex Abbott put it and
was quoted in our press release that hit the wires just as the
show was starting.
www.danadairy.com

This year our marketing team made an extensive effort taking the
news of our presence at the show to the social media and online.
Our press release kicked-off the campaign on Sunday exactly
at 9 AM Paris time at the start of the exhibit. The release
immediately made it to the first page of Google News for the
keyword “SIAL”. At the same time, our social media team went to
work campaigning on Facebook, Twitter and LinkedIn posting
three updates per day on average and engaging with visitors.
www.danadairy.com

At the end of the week, our press release received over 350,000
impressions with almost 3800 reads. Our twitter posts on the
other hand got around 20,000 impressions bringing in 297 profile
views to our twitter page. The campaign on Facebook however
resulted in about 15,000 impressions of our posts and brought us
about 1600 post engagements on that public media.
www.danadairy.com

The SIAL exhibition this year brought 7200 exhibitors from 119
countries together in Paris. That number included about 135
official delegations who arrived from countries around the
world. In all, more than 300,000 stakeholders from the industry
participated at the exhibition which was held in an area about
the size of 100 supermarkets displaying and introducing over
400,000 products.
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PRODUCTS
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PRODUCTS
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PRODUCTS
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RESPONSE FROM
SOCIAL MEDIA
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PRODUCTS
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RESPONSE FROM
SOCIAL MEDIA
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RESPONSE FROM
SOCIAL MEDIA
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RESPONSE FROM
SOCIAL MEDIA
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RESPONSE FROM
SOCIAL MEDIA
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RESPONSE FROM
SOCIAL MEDIA
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RESPONSE FROM
SOCIAL MEDIA
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Press Release
Paris SIAL 2018 - DANA DAIRY® Introduces Organic And Goat Milk Infant Formulae and Baby Cereals
DANA Dairy will be showcasing new goat milk and organic infant formula and baby cereals categories at Paris SIAL this year – 21-25 October
2018, Stand 7 A 114.
SIAL, Paris 21 October 2018 – International leading infant nutrition provider and baby food manufacturer DANA Dairy will
be introducing its new organic and goat-milk-based formulae and cereals as part of the company’s Paris SIAL 2018 exhibition
debut this year (21-25 October – Stand 7 A 114). The introduction will position the company and its flagship brand name
DANALAC® as a major world provider of organic and goat-milk-based baby food.
The two DANA’s all-new categories of infant formulae and baby cereals are now produced at the company’s baby food
manufacturing facility in Sweden (DANA Sweden AB) placing DANA Dairy at a key role in the rapidly expanding organic and
goat milk baby nutrition and food sector.
DANA Dairy is an established infant formula manufacturer and world provider since 2007 with its extensive line of cow-milk
based three-stage standard and advanced (GOLD) infant formulae. The company also produces special formulae such as an
Anti-Reflux (AR) formula and a “for mom” solution, DANALAC MOM, for new and expecting mothers’ nutritional needs.
Moreover, the company has also been providing various types and flavors of baby cereals and biscuits to its global audience
since 2007 making the DANALAC baby nutrition solution a world-known market leader.
www.danadairy.com

“With the introduction of our new goat-milk-based formulae and cereals as well as our
organic recipes, we aim to spearhead the infant nutrition market with strong, healthy and
unique products,” said DANA Dairy sales manager Alex Abbott. “Our organic product facility
in Sweden is uniquely situated where we can procure almost all needed ingredients and raw
materials directly from local farms helping us make sure of the quality aspect during
manufacturing.”
“We think the market for organic baby formulae and cereals as well as ones which are made
exclusively based on goat milk, as a replacement for cow milk, is rapidly expanding
worldwide,” highlighted Abbott, adding “we are prepared to respond to all types of requests
and even white label requirements of our partners and global market leaders in this regard.”
The company offers the new products in small to large size bag-in-box configurations and
also sachet formats. But the company is also available for packing the products in tins if
necessary.
DANA Dairy invites all its business partners and clients as well as leading baby nutrition
market leaders to stop by its stand at Paris, SIAL 2018 show, stand 7 A 114 during the
exhibition 21-25 October for more information and details regarding these and other infant
products.
www.danadairy.com

Media
Coverage
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MOMENTS FROM
SAIL 2018
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MOMENTS FROM
SAIL 2018
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MOMENTS FROM
SAIL 2018
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MOMENTS FROM
SAIL 2018
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MOMENTS FROM
SAIL 2018
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