Why Integrate Surveys With SugarCRM
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Why</strong> <strong>Integrate</strong> <strong>Surveys</strong> <strong>With</strong><br />
<strong>SugarCRM</strong><br />
One of the best ways you can enhance<br />
customer satisfaction is by understanding<br />
exactly what they want from you as a business.<br />
<strong>Surveys</strong> can be very helpful in this regard. They<br />
can give you valuable insights about your<br />
customers at each stage of their purchase<br />
journey and help you not only close more sales<br />
but also increase satisfaction levels for your<br />
existing customers.<br />
appjetty@gmail.com
But unless you have a survey solution that is<br />
integrated to your CRM, you can really benefit<br />
from the tons of customer data you always<br />
have, not to mention the hassles of collating all<br />
the contact details all over again and send them<br />
standalone surveys. And once you get all the<br />
feedback you wouldn't know how best to make<br />
use of that data, because it wouldn't be<br />
available automatically in your CRM.<br />
Keeping this point in mind, we at Biztech, came<br />
up with a survey tool that works from within<br />
your Sugar instance and is a complete survey<br />
solution for Sugar.<br />
So why should you have a survey tool in your<br />
<strong>SugarCRM</strong>?<br />
Here are 5 great reasons why you should.<br />
1. Make the best use of all leads, opportunities<br />
and customers data to send surveys instantly to<br />
people who matter the most for your business.<br />
appjetty@gmail.com
2. Get real time feedback from your contacts<br />
anytime you want to make a critical business or<br />
marketing decision.<br />
3. Solve customer complaints (through the<br />
survey feedback), even before they actually<br />
register a complaint.<br />
4. Let the right team member act on any<br />
actionable insight obtained from the survey. An<br />
integrated survey tool automates this whole<br />
process.<br />
5. <strong>With</strong> a CRM integrated survey, even if the<br />
wrong person fills out the survey and gives<br />
feedback, you know who the real decision<br />
maker inthat<br />
organization is and<br />
proactively reach out to them with your<br />
solution.<br />
No matter what kind of survey you conduct, if it<br />
integrates deeply with your <strong>SugarCRM</strong> you can<br />
appjetty@gmail.com
make your CRM data work to conduct better<br />
quality surveys. Conversely, the data from your<br />
surveys can be used to service your customers<br />
better if its part of your CRM system. CRM and<br />
feedback surveys share a symbiotic relationship<br />
that can benefit your organization as a whole.<br />
appjetty@gmail.com
Change language