Chamber Pac November-2018

Creative Services: Marketing
Program Overview
Introduction
In a tech-savvy world, consumers have the ability to search for products and
services, read product reviews, and shop around for the lowest price. Because
of this, many companies have shifted their focus to value-added services to
differentiate their product and service offerings.
What makes Proforma stand apart from other distributors is our access to
infinite resources available through one source. Proforma’s in-house Marketing
resource can assist Owners and Sales Professionals in developing ideas and
campaigns for your customers’ projects. Position yourself as a total solutions
provider by utilizing Creative Services for all of your customer project requests.
Proforma’s Creative Services
Creative Services provides the intellectual property and campaign strategy that
comes way before graphics are even needed. It’s the process that involves
creative problem solving and the discovery of new ideas, themes and concepts
for your own self-promotion campaigns or your customers’ projects. Creative
Services will help you position your business as a Marketing Agency without the
high-priced agency fees.
Beneficial support when YOU need it
• Frees up valuable time so that you can focus on what’s most important to
your business. ($500/hour work vs. $60/hour work)
• Provides presentation tools that demonstrate professionalism, dedication
to their business and solutions instead of products sales.
• Assistance when, and only when, you need it!
Why you should take advantage
• To position yourself as a professional, experienced and credible
marketing resource
• To differentiate your business from other distributors in the market
• To deepen relationships with customers by asking the right questions,
identifying opportunities, and understanding their business needs
• To upsell and cross sell your customers
• To gain insight and creative ideas from a creative marketing professional,
without hiring a full time employee
How do I get started?
Complete a Creative Project Brief, located on the iNET under Marketing –
Benefiting from Creative Services, and submit it Janet Cannata at
jcannata@proforma.com. This lists the basic questions to ask before starting
a new creative project and provides the necessary information to lay the
groundwork for building the proposal.