Aspire Annual Report 2018 FINAL

MARKETING
& COMMUNICATIONS
CISION TRACKING SOFTWARE
Aspire funds the EDC and its agencies ability to effectively
track and analyze the press mentions, audience reach
and ad equivalency value of outside media that pertains
to Clarksville-Montgomery County growth, recruitment
and tourism. From June 1 to June 30 alone, the community
received 546 press mentions with a unique audience
viewership of 230 million people along those media outlets.
Of those stories and mentions, 92% of them were positive
about this community. This outside media reach created
an ad equivalency value of $160,200.
546 = 230M
MENTIONS VIEWERS REACHED
160K
AD EQUIVALENCY VALUE
WEB SITES
The Aspire Foundation funds, in large part, the
infrastructure of the Websites for all EDC agencies
and the Aspire Foundation.
11,000+
VISITORS PER MONTH
COMMUNITY PROMOTIONAL VIDEO
In FY18, money was allocated to completely re-shoot
and edit the community promotional video. Used as a tool
to tell our story on both a local and national level, the video
provides a snapshot of all the assets that make Montgomery
County an ideal place to live and work.
In order to effectively market ourselves we must continue
to utilize technology and the formats which people seek
their information. Equipped with our video is a digital brochure
that has become an effective direct marketing piece.
ECONOMIC DATA CENTER
With global site selection beginning on-line, accurate
and easy to navigate demographic information is vital.
Aspire funded the Clarksville-Montgomery County
Economic Data Center, a robust platform that serves
as a go to source on the Clarksville-Montgomery
County economy and workforce. This website plug-in,
www.clarksvillepartnershipdata.com, automatically
updates regularly and gives both current data
as well as historical figures.
12,147
VIEWS
27,037
REACH
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