Kraege_international_2019

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Strawberry Plants 50 Fruit marketing: When comparing direct marketing and wholesale marketing it becomes quite obvious that each marketing venue has its very own demands on the characteristics of the different varieties. The only thing in common for both sale points is that varieties will be needed over a longer harvesting period. The criteria flavor, shelf life, and harvest are weighed differently. Direct marketing has to put the stress on daily freshness and varieties with a good flavor. In order to achieve that they will accept higher production costs and possibly a less firm berry. For the supermarkets low production costs and shelf life are the most important issue, often at the expense of flavor. Apart from the varieties that can be used solely for one of the marketing venues there are some interesting varieties, which will serve either venue. That might sometimes result in a compromise but does provide flexibility in marketing! There are enough varieties – early to late, rich in flavor to neutral in flavor, rich in harvest to low harvest in a connoisseur variety. There is a right berry for everyone! Direct marketing 100% 50 % DAROYAL ® LAMBADA DREAM KORONA RENAISSANCE POLKA MALWINA FLAIR HONEOYE KIMBERLY ELIANNY ASIA SALSA FLORENCE ALLEGRO CLERY MALLING CENTENARY ® DARSELECT LIMALEXIA SONATA FAITH SONSATION
Strawberry Plants 51 For the reasons mentioned be fore we recommend the following varieties for pick your own and direct marketing: Flair: Daroyal ® : Honeoye: Lambada: Early Season 6 days before Honeoye, good flavour High yielding variety 3 days before Honeoy now as before the most important early season variety outstanding flavour, great for winning new customers or as a treat for loyal customers Darselect ® : can be an interesting early season variety if earlier production under plastic film is applied Malling good taste, Centenary: very attractive fruits Asia, Korona, Polka: Sonata Sonsation Salsa: Faith, Florence, Yamaska: Malwina: Mid Season the best-selling varieties for the pick-your-own sector; increasingly used for one-year production to improve the quality and size of the fruits Late Season robust plant, very high yield, good flavour very late varieties, suitable for extending the season by 10 days very late variety with an excellent taste Wholesale marketing 50 % 100% ALLEGRO CLERY MALLING CENTENARY ® DARSELECT SONATA FAITH SONSATION RUMBA ELSANTA SYMPHONY MAGNUS YAMASKA ALBA GARDA APRICA ELEGANCE HANSALOLA
Page 1 and 2: y · Renaissance · Korona · Hansa
Page 3 and 4: Raspberry Plants 3 Stefan Kraege Ma
Page 5 and 6: Kraege International 5 Production P
Page 7 and 8: Mother Plants 7 The production of o
Page 9 and 10: Strawberry Plants 9 Carousel of var
Page 11 and 12: New Varieties Hansalola 11 Hansabre
Page 13 and 14: Early Season 13 - protected variety
Page 17 and 18: Early Season 17 Provenance: USA Hon
Page 19 and 20: Early Season 19 too deep too high r
Page 27 and 28: Main Season 27 - protected variety,
Page 29 and 30: Main Season 29 - protected variety,
Page 31 and 32: Mid Season 31 - protected variety,
Page 33 and 34: Mid Season 33 - protected variety,
Page 35 and 36: Late Season 35 - protected variety,
Page 37 and 38: Strawberry Plants 37 - protected va
Page 39 and 40: Late Season 39 - protected variety,
Page 41 and 42: July 10 Strawberry 2 3 4 5 6 7 8 9
Page 43 and 44: Strawberry Everbearers 43 - protect
Page 45 and 46: Strawberry Everbearers 45 - protect
Page 47 and 48: Strawberry Plants 47 Fresh plant: a
Page 49: Strawberry Plants 49 Cold-stored st
Page 54 and 55: Raspberry Floricanes 54 - protected
Page 56 and 57: Raspberry Primocanes 56 - protected
Page 58 and 59: Raspberry Primocanes 58 - protected
Page 60 and 61: Picking Periods - Rasberries Trial,
Page 62 and 63: Raspberry Plants 62 Potted fresh pl
Page 64 and 65: Raspberry Plants 64 The goal in any
Page 66 and 67: Raspberry Plants 66 Annual plants A
Page 68 and 69: Raspberry Plants 68 Training and pr
Page 70 and 71: Ordering dates During the last year
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