Advantages of Integrating WordPress & Salesforce You Must Know About!
WordPress is one of the most used Content Management Systems in the world. Today, we will talk about integrating Salesforce with WordPress and getting the best of both worlds. Let us find out about the ways in which the amalgamation of WordPress and Salesforce can benefit you.
WordPress is one of the most used Content Management Systems in the world. Today, we will talk about integrating Salesforce with WordPress and getting the best of both worlds. Let us find out about the ways in which the amalgamation of WordPress and Salesforce can benefit you.
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Talk <strong>of</strong> CRM and one name that always ranks<br />
first on the list <strong>of</strong> sales pr<strong>of</strong>essionals is –<br />
<strong>Salesforce</strong>. And why not? It is quite obvious<br />
for them to lean towards a tool that <strong>of</strong>fers<br />
excellent functionalities for organizing and<br />
storing the company’s data. The value <strong>of</strong> this<br />
data upsurges when you integrate it with a<br />
CMS.<br />
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That being said, <strong>WordPress</strong> is<br />
one <strong>of</strong> the most used Content Management<br />
Systems in the world.<br />
Today, we will talk about integrating<br />
<strong>Salesforce</strong> with <strong>WordPress</strong> and getting the<br />
best <strong>of</strong> both worlds.<br />
Let us find out about the ways in which the<br />
amalgamation <strong>of</strong> <strong>WordPress</strong> and <strong>Salesforce</strong><br />
can benefit you:<br />
Convert Submissions into Leads<br />
<strong>You</strong> would obviously want to turn your<br />
visitors and form submissions into leads. And<br />
for that, you will have to integrate your<br />
<strong>WordPress</strong> website efficiently with <strong>Salesforce</strong>.<br />
<strong>WordPress</strong> filters enable you to send form<br />
data to <strong>Salesforce</strong> and track the performance<br />
<strong>of</strong> your form in CRM. As you can get insights<br />
about the forms that convert better, it will<br />
help your inbound marketing team to<br />
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abilities.<br />
perform at the best <strong>of</strong> their<br />
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Make User Management Easy<br />
When you sync <strong>WordPress</strong> users with your<br />
<strong>Salesforce</strong> CRM, you will be able to maintain<br />
a unified user database. If you use a<br />
<strong>Salesforce</strong> <strong>WordPress</strong> Plugin, you can also set<br />
up core <strong>WordPress</strong> functionalities including<br />
site registration so that you can create new<br />
leads in your <strong>Salesforce</strong> database coming<br />
from <strong>WordPress</strong>. It is also possible for you to<br />
sync fields between two applications for<br />
giving the access <strong>of</strong> data set to all your<br />
company departments.<br />
If you have a website that asks for<br />
membership or you want to host a specific<br />
data on your website that is visible only to<br />
your customers; you can sync the accounts <strong>of</strong><br />
your users in a dynamic way through<br />
<strong>WordPress</strong> <strong>Salesforce</strong> integration. <strong>You</strong> can<br />
also tag your leads as customers in <strong>Salesforce</strong><br />
and update using customer tag and give them<br />
access to the exclusively assigned areas <strong>of</strong> the<br />
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website.<br />
Make Ecommerce Store Product/Catalog<br />
<strong>You</strong> can import your product database into<br />
<strong>Salesforce</strong> CRM in several ways. However,<br />
there are quite a few ways in which you can<br />
keep the data synced to your external<br />
ecommerce store. <strong>You</strong> can make use <strong>of</strong> some<br />
out <strong>of</strong> the box solutions like <strong>Salesforce</strong><br />
<strong>WordPress</strong> Plugin that can also work with<br />
multiple <strong>Salesforce</strong> setups. Also, if you have<br />
previous purchase data in <strong>Salesforce</strong>, you will<br />
be able to target customers for new products,<br />
marketing campaigns or promotions.<br />
Manage User Interaction<br />
Through <strong>WordPress</strong> <strong>Salesforce</strong> Integration,<br />
you can handle the customer engagement in<br />
easy way. In case you host a <strong>WordPress</strong><br />
website, you must be aware that if you want<br />
to manage users minutely, you would need<br />
an ample amount <strong>of</strong> computing resources.<br />
And based on the charges that your hosting<br />
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provider puts on you, this can<br />
turn out to be expensive.<br />
Hence, the best and the most efficient way to<br />
manage customer activity is to have<br />
information about your user before they turn<br />
into a lead. <strong>Salesforce</strong> customer portal makes<br />
your user interaction in a selfsupporting<br />
way.<br />
With all <strong>of</strong> abovementioned advantages and<br />
many more, <strong>WordPress</strong> <strong>Salesforce</strong> Integration<br />
can never disappoint you. All you need to do<br />
is ensure that all the extensions or portals<br />
you invest into are adhering to your business<br />
goals and objectives. If you don’t, you might<br />
feel like you have adopted a cool technology<br />
but it will not bring you any benefits.<br />
What are you waiting for? Employ a<br />
<strong>Salesforce</strong> Portal now!<br />
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