NZPhotographer Issue 1, Nov 2017

Photos are truly the keepers of our memories and
emotions. Family photo albums are time-traveling
machines with our entire history carefully stored in
them. With every turn of a page, there is another
story that can be told and relived. Photography literally
encapsulates time and preserves it. Birthdays,
anniversaries, every Christmas since you were born,
graduations, that all important first bike ride, these
are all things we keep in our family albums, thanks
to that "buzz and light" experience.
Naturally, with modern times come modern ways
of expression and today every person with a smartphone
is, technically, a photographer. Millions of
people daily are trying to capture perspectives of
their lives, no matter how essential or ordinary they
might be. By documenting and sharing your life,
you’re encouraging the rest of the world to join
you on your journey. Through your photos, people
around you gradually start to perceive things with
your eyes. Sometimes, just by looking at someone's
photos you can know more about that person. Of
course, not everyone has the knack for photography,
one must possess a keen eye to spot a perfect
balance between light and dark. Also, a taste for
framing and composition is quintessential, otherwise,
anybody can tap on their screen and say: "Hey, I'm
a pro photographer!" It takes a real artist to make a
couple of pebbles behind your TV look like a cave
entrance covered in a spider’s web!
Photography has become a useful tool for anyone
kicking off a new business, especially today.
Appealing photos placed in the right spot can attract
more customers than any yellow pages ad
can. People are often intrigued by beautiful scenes,
breathtaking landscapes and sentiments they can
relate to. Today's articles and blogs rely heavily on
the visual approach as bait for their readers. After
all, we are all visual beings.
22 NZPhotographer
November 2017
23