IPPro Issue 002

Tinder Lawsuit
Left, right, left
Like jilted lovers, Tinder and Bumble have expelled old ties and brought up
old arguments in an effort to make one another suffer, and as Tinder airs
the couple’s dirty laundry in a patent infringement lawsuit, it’s a wonder
the two matched in the first place
Ben Wodecki reports
The days of sending love letters, or asking someone out on a date
face to face are quickly fading—gone is the age of mysterious notes
or flowers on the doorstep—the age of swiping right has begun.
These apps have quickly become big business, and the market
has flooded with the likes of Tinder, Bumble, and OkCupid, to
name a few.
Most of these apps generate money from advertising—the freemium
model—whereby basic services are provided free of charge.
Today, finding a date, or the love of your life, means logging on to one
of an abundance of dating apps and creating an online manifestation
of your physical self.
In the case of Tinder, its basic service allows users to swipe
right to find a partner, while more advanced features are
premium content.
20 IPPro The Internet