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Development and role of selling in marketing 35 Travis Perkins’ customers and the marketing mix (continued) • discounts on many products • value for money and an excellent service. Place • branches need to be accessible by road • adequate car and van parking • space for loading/unloading • complementary products need to be near each other • impulse buys at point of sale • associated services such as hire, kitchen planning where appropriate • safe and friendly environment. Product • needs to reflect lifestyle changes • needs to enable ‘one stop’ shopping/ordering • needs to reflect legislation and technology advances • needs to be environmentally friendly using, for example, renewable sources and recyclable materials • needs added value, such as pre-packed bags of sand and cement for easy transportation • ready-made wooden constructions such as trellis, fence panels, doors and windows • link selling to ensure the customers buy associated products such as fixings and finishing materials. Promotion • website www.travisperkins.co.uk • online ordering • online tool hire • exhibitions • customer surveys • special offers and value lines – Spotlight and Red Hot Offers feature the very best deals each month • catalogues/direct mail • sports sponsorship • PR – through for example links with several charities including NCH, MENCAP, the Lighthouse Club. Sources: http://www.thetimes100.co.uk/case_study with permission; http://www.travisperkins.co.uk.
36 Sales perspective 1.10 THE RELATIONSHIP BETWEEN SALES AND MARKETING Throughout this chapter we have examined the nature and roles of selling and sales management and have discussed a general move towards marketing orientation. In addition, we have seen that sales efforts influence, and are influenced by, decisions taken on the ingredients of a company’s marketing mix, which in turn affect its overall marketing efforts. It is essential, therefore, that sales and marketing be fully integrated. The adoption of the marketing concept has in many companies been accompanied by changes in organisational structure, together with changes in the view of what constitutes the nature of selling. Examples of the possible organisational implications of adopting the marketing concept are shown in Figure 1.8 which shows the organisation charts of a sales orientated and a marketing orientated company. Perhaps the most notable difference between the pre- and post-marketing orientated company is the fact that sales are later seen to be a part of the activity of the marketing function. In the marketing orientated company, the marketing function (a) Managing director Production director Finance director HRM director Sales director Purchasing director Research and development Management services Regional manager A Regional manager B Regional manager C Marketing services manager Area manager Area manager Area manager Area manager Area manager Area manager Advertising Marketing research Public relations Representative Representative Representative Representative Representative Representative Representative Representative Representative Representative Representative Representative Representative Representative Representative Representative Representative Representative (b) Managing director Research and development Management services HRM director Finance director Marketing director Production director Purchasing director Sales office Sales manager Marketing services manager Area manager A Area manager B Area manager C Advertising and sales promotion Marketing research Public relations Direct marketing Representative Representative Representative Representative Representative Representative Representative Representative Representative Figure 1.8 Organisational implications of adopting the marketing concept: (a) company organisation chart, sales orientated company (b) company organisation chart, marketing orientated company
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David Jobber • Geoff Lancaster Se
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We work with leading authors to dev
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Pearson Education Limited Edinburgh
Page 7 and 8: vi Brief contents Part five Sales c
Page 9 and 10: viii Contents 2.2 The planning proc
Page 11 and 12: x Contents Practical exercise: Pres
Page 13 and 14: xii Contents 13.3 Identification of
Page 15 and 16: List of figures 1.1 Characteristics
Page 17 and 18: List of tables 1.1 Strengths and we
Page 19 and 20: About the authors David Jobber BA (
Page 21 and 22: xx Preface NEW TO THIS EDITION The
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Page 27 and 28: 4 Sales perspective 1.1 BACKGROUND
Page 29 and 30: 6 Sales perspective Customer retent
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Page 43 and 44: 20 Sales perspective Among some of
Page 45 and 46: 22 Sales perspective The marketing
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Page 65 and 66: 42 Sales perspective PRACTICAL EXER
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Page 69 and 70: 46 Sales perspective 2.1 SALES AND
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Page 99 and 100: 76 Sales environment trading arrang
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86 Sales environment When a problem
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88 Sales environment Dominant Q1 Q4
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90 Sales environment their beliefs,
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92 Sales environment Thus, in the p
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94 Sales environment 1 Recognition
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96 Sales environment Table 3.2 Choi
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98 Sales environment superiority of
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100 Sales environment perceived buy
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102 Sales environment such, stockho
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104 Sales environment Supplier sell
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106 Sales environment supplier orga
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108 Sales environment PRACTICAL EXE
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110 Sales environment Examination q
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112 Sales environment In this chapt
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114 Sales environment Customer avoi
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116 Sales environment Managerial fo
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118 Sales environment Another examp
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120 Sales environment Relationships
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122 Sales environment advertise dur
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124 Sales environment 4.3 INDUSTRIA
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126 Sales environment Just-in-time
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128 Sales environment The success o
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130 Sales environment voluntary bod
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132 Sales environment • business
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134 Sales environment Extended mark
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136 Sales environment Premium offer
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138 Sales environment Although busi
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140 Sales environment • informati
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142 Sales environment • films and
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144 Sales environment This modified
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146 Sales environment Manufacturers
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148 Sales environment Practitioners
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150 Sales environment 19 Anderson,
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5 International selling OBJECTIVES
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158 Sales environment is still owed
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160 Sales environment Portugal and
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162 Sales environment • Find out
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164 Sales environment is subject to
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166 Sales environment products in w
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168 Sales environment product offer
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170 Sales environment Understanding
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172 Sales environment The Chinese c
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174 Sales environment Whatever the
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176 Sales environment an alternativ
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178 Sales environment or selling vi
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180 Sales environment 2. Non-tariff
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182 Sales environment manufacturers
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184 Sales environment that one must
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186 Sales environment Table 5.2 Tra
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188 Sales environment 5. Use Japane
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190 Sales environment involve perfo
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192 Sales environment Clear Thought
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194 Sales environment Although BSI
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196 Sales environment carpet sector
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198 Sales environment Discussion qu
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6 Law and ethical issues OBJECTIVES
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202 Sales environment to pay the ag
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204 Sales environment A number of t
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206 Sales environment Free delivere
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208 Sales environment the EU mark c
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210 Sales environment Collusion bet
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212 Sales environment over a longer
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214 Sales environment such an arran
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216 Sales environment with the purc
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218 Sales environment The knocking
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220 Sales environment detected with
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222 Sales environment Examination q
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224 Sales technique Part three conc
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226 Sales technique 7.1 SALES RESPO
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228 Sales technique The next priori
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230 Sales technique advance explain
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232 Sales technique garden fork man
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234 Sales technique production, mar
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236 Sales technique salesperson of
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238 Sales technique salesperson wil
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240 Sales technique customer inform
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242 Sales technique Seller’s ‘w
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244 Sales technique PRACTICAL EXERC
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246 Sales technique Examination que
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248 Sales technique 8.1 INTRODUCTIO
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250 Sales technique The opening Nee
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252 Sales technique as to which mod
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254 Sales technique drive of Mr Jon
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256 Sales technique a list of satis
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258 Sales technique Advantages of d
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260 Sales technique Acton Mobile In
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262 Sales technique Interruption de
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264 Sales technique Turn the object
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266 Sales technique • But do not
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268 Sales technique A major conside
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270 Sales technique ‘Well, Mr Smi
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272 Sales technique Selling in Germ
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274 Sales technique 9 Decormier, R.
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276 Sales technique NEGOTIATION EXE
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282 Sales technique Important chang
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284 Sales technique Table 9.1 Disti
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286 Sales technique 7. Co-operation
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288 Sales technique Table 9.2 Tasks
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290 Sales technique Complex Level o
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292 Sales technique Uncoupling-KAM
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294 Sales technique to avoid becomi
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296 Sales technique 9.10 KEY ACCOUN
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298 Sales technique Account audit S
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300 Sales technique Important issue
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302 Sales technique 24 McDonald, M.
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304 Sales technique March 7 Called
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308 Sales technique 10.1 FROM TOTAL
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310 Sales technique As competition
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312 Sales technique GTSI, Chantilly
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314 Sales technique contended that
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316 Sales technique Building trade
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318 Sales technique approach to gai
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320 Sales technique Market intellig
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322 Sales technique When monitored
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324 Sales technique 11 Stalk, G., E
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328 Sales technique In addition sup
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11 Direct marketing OBJECTIVES Afte
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332 Sales technique Millions of eur
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334 Sales technique which by holdin
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336 Sales technique 5. Geodemograph
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338 Sales technique Direct marketer
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340 Sales technique it is usually p
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342 Sales technique customer answer
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344 Sales technique • Wear-off: w
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346 Sales technique 11.4 CONCLUSION
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348 Sales technique Kettle wants ma
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350 Sales technique are getting int
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12 Internet and IT applications in
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354 Sales technique A sales practio
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356 Sales technique salespeople as
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358 Sales technique E-commerce come
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360 Sales technique exchange inform
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362 Sales technique SNT (www.snt.co
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364 Sales technique Focusing on the
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366 Sales technique the internet, t
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368 Sales technique Table 12.1 Well
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370 Sales technique lifestyle chara
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372 Sales technique 8:20 a.m. Arriv
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374 Sales technique Selling through
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376 Sales technique Other sales sup
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378 Sales technique School Press, B
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13 Recruitment and selection OBJECT
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Recruitment and selection 385 Table
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Recruitment and selection 387 Prepa
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Recruitment and selection 389 Perce
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Recruitment and selection 391 • e
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Recruitment and selection 393 just
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Recruitment and selection 395 The i
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Recruitment and selection 397 inter
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Recruitment and selection 399 2. Ma
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Recruitment and selection 401 that
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Recruitment and selection 403 Exami
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Motivation and training 405 14.1 MO
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Motivation and training 407 The inc
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Motivation and training 409 Motivat
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Motivation and training 411 Individ
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Motivation and training 413 preferr
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Motivation and training 415 Table 1
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Motivation and training 417 14.2 LE
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Motivation and training 419 Autocra
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Motivation and training 421 Another
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Motivation and training 423 The com
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Motivation and training 425 The deg
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Motivation and training 427 course.
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Motivation and training 429 college
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Motivation and training 431 Referen
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Motivation and training 433 PRACTIC
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Motivation and training 435 Examina
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Organisation and compensation 437 1
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Organisation and compensation 439 T
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Organisation and compensation 443 M
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Organisation and compensation 445 S
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Organisation and compensation 447 s
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Organisation and compensation 451 T
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Organisation and compensation 453 P
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Organisation and compensation 455 P
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Part 5 Sales control This final par
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460 Sales control 16.1 PURPOSE It i
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462 Sales control operates. The lon
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464 Sales control A vision of the f
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466 Sales control These experts com
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468 Sales control Product testing a
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470 Sales control Number 1,800 1,70
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472 Sales control Table 16.2 Office
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474 Sales control Unit sales 600 55
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476 Sales control Miscellaneous Thi
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478 Sales control The theory goes o
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480 Sales control problems stem fro
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482 Sales control portion of the sa
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484 Sales control Not only does the
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486 Sales control involves selectin
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488 Sales control The expected valu
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490 Sales control PRACTICAL EXERCIS
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492 Sales control Examination quest
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494 Sales control 17.1 THE SALESFOR
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496 Sales control Controlling inter
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498 Sales control By combining outp
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500 Sales control Table 17.1 A comp
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502 Sales control What are their at
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504 Sales control sales. For exampl
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506 Sales control References 1 Reed
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508 Sales control PRACTICAL EXERCIS
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510 Sales control Examination quest
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512 Appendix: Cases and discussion
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536 Index brands (continued) image
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538 Index development defence 207 d
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540 Index international selling 156
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542 Index outside-in planning model
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544 Index retention of customers se
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546 Index supplies, continuity 97 s
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