IFAT // 10 steps for guaranteed success at trade fairs
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OVERVIEW <strong>10</strong> STEPS<br />
%<br />
CONTENT<br />
EDITORIAL<br />
BEFORE THE TRADE FAIR<br />
To do on/from<br />
Philipp Eisenmann<br />
1 Trade fair objectives P. 4<br />
2 Budget calcul<strong>at</strong>ion P. 6<br />
3 Trade fair stand concept P. 8<br />
4 Inviting visitors P. 14<br />
5 Acquiring new contacts P. 16<br />
DURING THE TRADE FAIR<br />
6 Employee briefing P. 18<br />
7 Trade fair meetings P. 20<br />
8 Lead Management P. 22<br />
AFTER THE TRADE FAIR<br />
9 Follow-up work P. 24<br />
<strong>10</strong> Monitoring <strong>success</strong> P. 26<br />
Fair Success Voucher<br />
worth € 1,200 P. 29<br />
To do on/from<br />
To do on/from<br />
Dear exhibitors of <strong>IFAT</strong> 2020,<br />
Given the <strong>success</strong>ful implement<strong>at</strong>ion and the tremendous positive feedback on Your Key to Trade<br />
Fair Success during recent events, we are pleased to be able to offer this service to you also <strong>for</strong> the<br />
upcoming <strong>IFAT</strong>.<br />
In view of the <strong>IFAT</strong> 2020, we would like to offer you some tips and tricks on how to use professional<br />
invit<strong>at</strong>ion management to pilot visitors directly to your stand and to fully exploit the potential of your<br />
exhibition appearance.<br />
So wh<strong>at</strong> exactly are these tips and tricks? From checklists through useful tools down to online webinars<br />
and workshops, Your Key to Trade Fair Success provides a wide range of efficient instruments th<strong>at</strong> will<br />
gre<strong>at</strong>ly facilit<strong>at</strong>e your overall <strong>trade</strong> show organiz<strong>at</strong>ion.<br />
In ten <strong>steps</strong>, this guide will teach you how to positively accomplish your <strong>trade</strong> fair objectives. These<br />
<strong>10</strong> STEPS can be easily integr<strong>at</strong>ed in your daily work routine and thus assist you with the challenges<br />
be<strong>for</strong>e, during and after the show. More in-depth in<strong>for</strong>m<strong>at</strong>ion will then be provided in the workshops and<br />
online trainings, which you can further explore on our homepage <strong>at</strong> www.if<strong>at</strong>.de.<br />
We are looking <strong>for</strong>ward to support you in the best possible way in your endeavors <strong>for</strong> a <strong>success</strong>ful<br />
<strong>trade</strong> show particip<strong>at</strong>ion.<br />
Yours sincerely,<br />
Publisher: MEPLAN GmbH,<br />
Olof-Palme-Straße 1, 81829 Munich, Germany<br />
ISBN 978-3-00-027670-5<br />
Copyright by MEPLAN GmbH<br />
Philipp Eisenmann<br />
Exhibition Director <strong>IFAT</strong><br />
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