First Gear (Portfolio: Web Design)
Wed Design portfolio campaign centered on athletic-wear for an e-commerce site
Wed Design portfolio campaign centered on athletic-wear for an e-commerce site
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
PROCESS<br />
PERSONAS + IDEATION<br />
DERRICK:<br />
FAYE:<br />
ANTONIO:<br />
His goals for the design/<br />
products: Something cool/fashionable;<br />
versatility, ease of care<br />
His challenges: Limited income<br />
(college student)<br />
Comfort-level with product: Mid-high<br />
Likes: Uniqlo, Frank Ocean, Thai food<br />
(Thai donuts esp.)<br />
Dislikes: Redirected subway trains, no<br />
wifi, summertime underground<br />
Where/when going to use product?<br />
While in transit; exercising; everyday<br />
Her goals: Comfortable + fresh + socially<br />
responsible; stylish<br />
Her challenges: Not a professional<br />
athlete whatsoever<br />
Comfort-level: Mid<br />
Likes: Outdoor cafes, The New Yorker,<br />
French bulldogs & pugs<br />
Dislikes: Clothes that shrink, spoiled<br />
children, weak martinis<br />
Where/when? After-work; exercising,<br />
weekend errands<br />
His goals: Something easy to wear,<br />
simple, decent quality<br />
His challenges: Wears out clothes often<br />
(exercises daily); odor/sweat stains<br />
Comfort-level: High<br />
Likes: Game of Thrones, home-cooked<br />
meals, new electronic gear<br />
Dislikes: Trump, rom-coms, people who<br />
always show up fashionably-late<br />
Where/when? Exercising; grocery store<br />
errands; after-work<br />
FIRST GEAR 6
Change language