Grapevine Deck

Travel’s First Content Platform Powered by Machine Learning
www.grapevine.travel

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Music Movies Retail
Travel
Mature industries are being disrupted by simplicity and convenience.
Travel is next.
2 | Grapevine

THE PROBLEM
The average person spends over 10 hours visiting 38 sites when planning a trip 1 . Why?
www
ADS
A highly fragmented
user journey
Multiple sites and channels, plus no simple way
to organise inspiration make the planning
process disjointed & painful
Trust in traditional review
sites has diminished
Who are these people and can you trust them?
Friends give the most trusted advice, but getting
their recommendations takes time and work
High-quality, relevant
content is difficult to find
Competition from paid search and SEOengineered
content means even the best
travel content struggles to get to the surface
3 | Grapevine
1Source: Expedia

OUR SOLUTION
One platform that aggregates ALL the content
you will ever need to plan the perfect trip
Discover
Inspiring location-specific
content from travel media,
brands and bloggers from
around the world
Organise
Curate lists of your favourite
places and build dynamic
itineraries on the fly
Validate
Friends' and experts’ lists and
recommendations all in one
spot and at your fingertips
Book
Unparalleled convenience &
confidence to book travel in-app
4 | Grapevine

OUR COMPETITIVE EDGE
Most platform are built to focus on
ONE STAGE of the user journey.
Grapevine is specifically designed
to cater for ALL FOUR.
✓
World's first product dedicated to
organising multimedia travel content
VALIDATION
✓
Unique combination of curated content
and travel media = high engagement,
retention & strong conversion funnel
✓
ML-powered search & filtering ensuring
personalised & relevant content
INSPIRATION
ORGANISATION
✓
Value exchange between content creators
and those looking to be inspired — with
multiple touch points for good content to
be discovered
BOOKING
✓
Ability to target customers across all
stages of the purchase cycle
5 | Grapevine

THE PRODUCT
Finally, the best content from around the web, combined
with recommendations from friends and experts
Validation
Inspiration
Discover personalised,
multimedia content from experts,
locals & friends
Democratised platform:
high-quality content rewarded by
the community
Get to know the people behind
the content: view their profiles
and see where they've been
See where your friends and
influencers go and what’s
trending
6 | Grapevine

THE PRODUCT
And a state of the art organisation tool to bridge the
gap between discovering places and booking them
Book
Create itineraries and book at the tap of a button
Organise
Build confidence that you have everything needed
to book the perfect trip
Curate lists of places and content for
easy access on-the-go
Save places, media, lists and photos
to your profile for future reference
No more screenshots or unstructured
notes — places are extracted from
content using machine learning for
easy saving
Coming
Soon…
7 | Grapevine

TECHNOLOGY
Tech-Fueled Convenience
Next Up…
Launching with…
Leveraging existing APIs to deliver great customer
experience and Product Market Fit
Proprietary ML models
Development of proprietary Machine Learning technology (RNN) to
enhance place ingestion and extraction capabilities
Powerful Places Database
IBM Watson - Identification and atomisation
of Places from multiple channels (articles,
videos and photos) using Watson's Natural
Language API
Advanced algorithmic tagging of ingested
content and transformation into presentable
and useful information for the end-user.
Intelligent approach to Place and Map APIs
(Google, MAP BOX & Open Street Map) to
mitigate cost risks
Unique processing of places data furnishing proprietary database
and creating intrinsic enterprise value
A.I. powered curation
Leveraging Artificial intelligence to learn user preferences and
deliver personalised and relevant recommendations
Intuitive itinerary & Booking Engine
Leveraging the unique inspiration and validation funnel to
provide a one-stop-shop to booking, thereby completing the
purchase funnel
8 | Grapevine

KEY PRODUCT MILESTONES
Progress to date
Next steps
Raised £200k at a £1.35 pre-money valuation in 2018
Performed over 100 hours of user testing and research
Built a proven team including Global CRO for Time Out,
veteran Silicon Valley CTO and former CIO of IAG & Hilton
Database of 5k+ potential target users & content creators
and 1k+ users waitlisted
Selected for the Mayor of London's Business Growth
Programme
Research, Team &
Product Validation
Formal launch
of Product
New features,
partnerships & scale
Shortlisted by Travel Technology Europe for the 2019
Disrupt Launchpad, London
Imminent US expansion early 2020
2018
Feb, 2019
2019 2020
9 | Grapevine

A HUGE MARKET OPPORTUNITY
GLOBAL E-TRAVEL SPEND
TARGET MARKET: MILLENNIAL TRAVELLERS
$ 632.1bn
$ 208.6bn
15% Growth
(2021)
15% Growth
(2021)
✓
✓
✓
Accountable for 50% of total market spend
Frequent travellers: 3+ trips per year & spend £1k+ per trip
Tech savvy and used to information & service at their fingertips
(Uber / Deliveroo)
✓
Active community of independent content creators, looking for
ways to increase traffic and monetize their content**
$ 127.1bn
Total spend, all categories
Non-mobility spend
✓
High value: 1% of Millennial Total Available Market >$3bn in
revenues (as of today)
Young tourist spend
10 | Grapevine
Source: Statista, Hotels, restaurants, bars&gyms.Excludes retail

MULTIPLE REVENUE
OPPORTUNITIES
Enterprise
Subscription
Booking
Listings &
Partnerships
‣ Places and Maps API to be
monetized per 'call'
‣ Ability for venues on the platform to
claim and moderate their business
page (freemium model)
‣ Partnerships with tourism boards,
brands and influencers to implement
creative campaigns
‣ In-app reservation bookings
(e.g. restaurants)
‣ Ability to create itineraries &
book in platform
‣ Integration with travel (flights
& accommodation), event and
experience affiliates
‣ B2B - Abilities for venues to
display "as-seen-in" page when
mentioned in online publications
for a nominal monthly fee
‣ B2C - Access to premium
content, exclusive travel offers
and booking incentives
‣ License the atomization API to
publishers and media companies
‣ License Content Aggregation
Services API
‣ Entertainment Services - Transport
integrations (airlines, rail, etc.)
11 | Grapevine

AND THE TEAM TO DELIVER
Jack Dow
Founder & CEO
Justin Etheridge
CRO
Patrick Burke
CMO
13 years in commercial real estate investment
and involved in over $10bn in global real estate
transactions. An avid traveller, Jack drives
Grapevine's mission to disrupt the travel
industry through simplicity.
Former Global CRO for Time Out and key member of
the global executive team that delivered its
successful IPO in 2016. 20yrs experience in
publishing, strategy and revenue; advisory Board
Member at BCMA and board advisor to Australia's
largest B2B media business The Intermedia Group.
Growth-focused marketer with 10+ yrs
experience developing multi-channel digital
strategies and leading content teams for global
agencies including Mediacom and Universal
McCann. Patrick has a deep passion for travel,
having visited 31+ countries and counting.
Carlo Burci
COO
Alex Hortopan
CTO
Nigel Underwood
NED
Multi-disciplinary operator and entrepreneur with 10+ years
experience founding and working with startup internet
companies. Carlo has built product teams for companies
valued at $200m+, including four-time Deloitte Fast 50 CEE
winner Trencadis Corp, and CAA/ NEA backed Genies Inc.
Technology-agnostic solutions architect and
engineer with 13+ years experience in software
development. Alex was formerly the CTO of
California-based Genies Inc., currently valued at over
$120m.
Former Global CIO of IAG, Exel (DHL) and Hilton
Hotels, Nigel has over 25 years international
experience in the travel, transport and hospitality
industries. He brings a strong focus on governance,
strategy, innovation and value creation.
12 | Grapevine

PROJECTIONS
Monthly Revenues, Costs and Active Users (3-year)
MAU (million) MRR Operations Payroll (non eng.) Mkting / Sales Payroll (eng.)
300K
4.0
✓
Year 1 burn rate

INVESTMENT PROPOSITION
Raising a Seed round to build team, achieve product market fit and successfully
launch to market
MVP: Tranche 1
£200k
Consolidate:
Tranche 2
up to £200k
Next up:
Series A
(c. 12mths)
UK / USA
OPERATIONS
15%
PAYROLL (ENG.)
26%
1
Raising £400k in 2 tranches:
- Tranche 1: £200k (May '18 - completed)*
- Tranche 2: £200k (Feb '19)
MARKETING / SALES
12%
USE OF
FUNDS
2
3
4
Investment in Your Grapevine Limited (UK)
Existing investor approval for Tranche 2 investment
at current £1.35M valuation (pre-money)
EIS eligible for UK investors
PAYROLL (NON ENG.)
46%
14 | Grapevine

Travel’s first content platform powered by machine learning
UK Mobile: +44 7955 802 623
Email: jack@grapevine.travel
www.grapevine.travel
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