Sanitary Napkins Market 2019 By Opportunities and Risk Factors

Women in emerging nations lack adequate solutions to cope up with menstruation. Imported pads are unaffordable for
low-income families. Market research in Uganda shows that 90.0% of the town poor was unable to afford off-the-shelf
sanitary pads thereby resulting in the use of materials with limited absorbency including newspapers, even dried grass,
and cloth, making it challenging for menstruating girls to contribute in school. The United Nations Children’s Fund
projects that 1 in 10 African women/girls skip school during menstruation or drop out due to lack of menstrual hygiene
management options. Several government initiatives have acknowledged these problems by providing subsidies in the
menstrual hygiene products segment.
Geographically, the sanitary napkin market is segmented into North America, Asia-Pacific, Latin America, Middle East
and Africa, and Europe. Several new entrants are expected to enter into the global sanitary napkin market owing to
expand product portfolio to incontinence products, and the trend is expected to remain same over the next eight years.
Opportunities lie with popular paper companies to manufacture diapers. Developing manufacturers are suggested to
design high-quality products at reasonable price and thus enhance their market share. Continuous product development
along with consumers need & innovative marketing are few other success factors for a market player.
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The key players dominating the market for include Procter & Gamble, Johnson & Johnson, Kimberly-Clark Corp., My
Bella Flor Co., while other significant players include Tendasoft Inc., Natracare, and Private Label. Over the next eight
years, Procter & Gamble is anticipated to capture the market share of the prevailing market players owing to its multibillion
marketing budget, global presence, & established a brand name. It is also expected to attract numerous new
consumers over the forecast period. This report covers each aspect of the global market for sanitary napkins, beginning
from the basic market information and progressing further to several significant criteria, based on which, the sanitary
napkins is segmented. Key application areas of sanitary napkins are also evaluated on the basis of their performance.
The sanitary napkins industrial chain, prevailing policies, and rules & regulations are studied in this report. The report
also assesses the dynamics of demand and supply, production capacity, logistics, and the historical performance of the
sanitary napkins globally.
Market Segment:
Geographically, this report is segmented into several key Regions, with production, consumption, revenue
(million USD), market share and growth rate of Sanitary Napkins in these regions, from 2013 to 2025 (forecast),
covering
• North America
• Europe
• China
• Japan
• Southeast Asia