BCDA Collective | Issue 3 2018

NEW CLARK CITY
CLARK GLOBAL CITY
CLARK FREEPORT ZONE
CLARK INTERNATIONAL AIRPORT
This is what we want the
Clark brand to be– the
access to live the quality
of life that we all deserve.
V I N C E D I Z O N
President and CEO, BCDA
“In the next few years, Clark will transform
completely because of the game-changing
projects under the Build Build Build program,”
BCDA President and CEO Vivencio Dizon says in
an interview.
“It is the dream of every Filipino to live and work
in a city that provides the quality of life that we
only see now abroad, that unfortunately we do
not yet see in the Philippines. And this is what we
want the Clark brand to be—a brand that gives
the Filipinos, whether you’re rich or poor, young
and old, the access to live the quality of life that
we all deserve,” says Dizon.
For CDC President and CEO Noel Manankil, the
new brand relays the message that Clark was
built for people.
“Clark is a city without the hustle and bustle of a
typical city life. And while it develops faster than
before, it still upholds culture and tradition. I
think that makes Clark much more appealing to
investors and with the new Clark brand, it radiates
its identity with just one glance,” says Manankil.
CDC, which manages the Clark Freeport Zone,
has made Clark an attractive destination to both
the local and global markets not only because of
the endless investment opportunities, but the
ease of doing business.
“The Clark brand encapsulates CDC’s vision for
the Clark Freeport Zone, a synergy of business
and leisure,” Manankil adds.
Jaime Melo, president and chief executive officer
of the Clark International Airport Corporation
(CIAC), says that “what was once relegated as just
a dream for Clark airport is now working in full
throttle.”
In partnership with the Department of
Transportation (DOTr), BCDA is constructing the
new terminal building of the Clark International
Airport. Passenger capacity is expected to
increase to 80 million yearly at full development.
Aside from improving connectivity, BCDA is
also building New Clark City. The country’s next
big metropolis, New Clark City is envisioned to
decongest Metro Manila as government agencies
transfer their headquarters and satellite offices,
as well as further propel economic growth in the
region.
Clark is more than just duty-free shops, hot
air balloon festivals, and good food; it’s a place
where people mean business but makes sure
that life is always well-lived.
It’s amazing what you can do when you’re in the
right place. Welcome to Clark.
6 COLLECTIVE