HealPreneur Dr. Robert Goldman
Our vision Our vision is to create a global print and digital Platform to provide all Health and healing business with all the resources and tools they require to create, build and grow their Health and Healing Business, step by step. If that sounds trivial, let me put it another way: HealPreneur Business Opportunity (HBO) is everything you need to have and know thoughtfully shaped for you into one convenient place. We understand how precious time is, therefore we aspire to give you our readers and clients everything you need to grow yourself and your business. Our articles will cover Spirit, Mind and Body: how the healer can be healed. We will offer advice on how to market, sell or fund your business. You will be exposed to unparalleled insights, from the leading experts, without a single word wasted. Our hand-picked contributors deliver to you precisely what you need to know so that when you’re finished with each issue, you can turn the page and rest easy, confident in what you learned, ready to apply. We will look at style for you and your center, how to give your patients a good experience from the second they walk in your door. We will provide you access to the resources you need, from coaches and trainers to technology to artists who can supply your center with all your needs. Finally, we give everyone an opportunity to advertise your business globally. HealPreneur was created for Health and Healing Entrepreneurs who want to stop settling for less. If you would like to submit an article for admission in any of the section covered by our magazine, do not hesitate to contact us at editor@healpreneur.com. If you have any suggestions on specific topics that you to see featured, we would love to hear your ideas. We are here to help you as health professionals, let us know what you would like to read about. We hope you enjoy this first edition of HealPreneur.
Our vision
Our vision is to create a global print and digital
Platform to provide all Health and healing business
with all the resources and tools they require to create,
build and grow their Health and Healing Business,
step by step. If that sounds trivial, let me put it another
way: HealPreneur Business Opportunity (HBO) is
everything you need to have and know thoughtfully
shaped for you into one convenient place. We
understand how precious time is, therefore we aspire
to give you our readers and clients everything you
need to grow yourself and your business.
Our articles will cover Spirit, Mind and Body: how the
healer can be healed. We will offer advice on how to
market, sell or fund your business. You will be exposed
to unparalleled insights, from the leading experts,
without a single word wasted. Our hand-picked
contributors deliver to you precisely what you need
to know so that when you’re finished with each issue,
you can turn the page and rest easy, confident in what
you learned, ready to apply.
We will look at style for you and your center, how to
give your patients a good experience from the second
they walk in your door. We will provide you access to
the resources you need, from coaches and trainers to
technology to artists who can supply your center with
all your needs.
Finally, we give everyone an opportunity to advertise
your business globally.
HealPreneur was created for Health and Healing
Entrepreneurs who want to stop settling for less.
If you would like to submit an article for admission in
any of the section covered by our magazine, do not
hesitate to contact us at editor@healpreneur.com. If
you have any suggestions on specific topics that you
to see featured, we would love to hear your ideas. We
are here to help you as health professionals, let us
know what you would like to read about.
We hope you enjoy this first edition of HealPreneur.
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<strong>Dr</strong>ess For Success<br />
<strong>Dr</strong>ess For Success<br />
Life can be so exciting, especially when you are about<br />
to open your own practice, right.<br />
To serve the people in your own way.<br />
To communicate your message to those who need it.<br />
To live the life of your dreams.<br />
The excitement is immeasurable, the new ideas<br />
keep on popping up in your head. You are so<br />
ready!<br />
But now, how do you get your message out<br />
there? How do you make sure you stand out?<br />
How do you make people find you? And how do<br />
you make them like you?<br />
It is all about how you make them feel. It is the<br />
customer experience you create. Period.<br />
From the moment they see your ad to the<br />
moment they enter through the door, to the<br />
moment they leave your practice, everything<br />
matters: your practice’s name, your tagline, your<br />
furniture, your receptionist, your receptionist’s<br />
voice on the phone, your online activities,<br />
the colors your use to decorate your practice.<br />
Everything. Because everything has it’s own<br />
“voice”, it’s way to make us feel certain way.<br />
Think for example of the color scheme you will<br />
use. Let’s take the color pink, soft pink. How<br />
does it make you feel? Psychologists believe<br />
that it helps tranquilize anger and calm the<br />
nerves. Switzerland applied that in their prisons<br />
by painting jail cells in pink to avoid aggression.<br />
Besides, that soft pink is sweet, soft, inviting,<br />
gentle, no harm in it at all.<br />
Think of how leather furniture makes you think. It<br />
may be very practical, but is it what your patients<br />
“need”? And if yes, what color would be the best<br />
for you?<br />
Think of how positioning your desk may affect<br />
them. Is it the experience you want to give them?<br />
They need your expertise, yes, however, what<br />
makes you stand out is the overall customer<br />
experience you create.<br />
Let’s have a game plan how to make this happen.<br />
Let’s create a brand for your practice. A unique,<br />
magnetic brand. Just as you are.<br />
And lastly, congratulations on taking this step<br />
and thank you for the difference you are going<br />
to make in the lives of many with your beautiful<br />
practice!<br />
“What makes you<br />
stand out is the<br />
overall customer<br />
experience you<br />
create.”<br />
How to Make<br />
People Like You<br />
Vaska Krabbe<br />
Vaska Krabbe is the CEO of a branding boutique agency called ‘Branding Brilliance’,<br />
specialized in creating strong magnetic brands for professionals from all over the<br />
world. If you are curious to find out how people ‘see’ You as a brand, go to www.<br />
BranduingBrilliance.com and take the free quiz. Or, if you like to grow your brand<br />
and business, and look stunning and on-brand, contact Vaska at branding@<br />
brandingbrilliance.com<br />
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