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Our<br />
Methods.<br />
Our methods are composed of these activities, and are part of each phase, as we include<br />
data gathering through research, surveys and/or interviews, we develop hypothesis-testing,<br />
(fact based) data analysis, then our recommendations, which subsequently are presented<br />
to the client. The implementation of these strategic tactics, which we refer to as 'strategy<br />
execution’ – also involves translating methodologies to action plans and implementing<br />
these plans within the organization, included as areas of project management and the<br />
successful realization.<br />
Intellectual<br />
Engagement<br />
This intellectual process is<br />
what initiates the analytic<br />
search, the exploration, the<br />
evaluation of ideas, rational<br />
and abstract thoughts, and<br />
the drive for originality.<br />
01 02 03<br />
Affective<br />
Engagement<br />
Is the use of emotions, that<br />
instinctive “gut” feeling and<br />
empathy to make decisions.<br />
It’s also that excitement for<br />
creating and the insight for<br />
coming up with novel ideas.<br />
Aesthetic<br />
Engagement<br />
Where imagination, fantasy<br />
and illumination culminate<br />
in a catalytic stimuli of<br />
perceptive involvement and<br />
emotional absorption where<br />
art and beauty of a project<br />
are illustrated. We refer to it<br />
as “The Art of Creating”.