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Our<br />

Methods.<br />

Our methods are composed of these activities, and are part of each phase, as we include<br />

data gathering through research, surveys and/or interviews, we develop hypothesis-testing,<br />

(fact based) data analysis, then our recommendations, which subsequently are presented<br />

to the client. The implementation of these strategic tactics, which we refer to as 'strategy<br />

execution’ – also involves translating methodologies to action plans and implementing<br />

these plans within the organization, included as areas of project management and the<br />

successful realization.<br />

Intellectual<br />

Engagement<br />

This intellectual process is<br />

what initiates the analytic<br />

search, the exploration, the<br />

evaluation of ideas, rational<br />

and abstract thoughts, and<br />

the drive for originality.<br />

01 02 03<br />

Affective<br />

Engagement<br />

Is the use of emotions, that<br />

instinctive “gut” feeling and<br />

empathy to make decisions.<br />

It’s also that excitement for<br />

creating and the insight for<br />

coming up with novel ideas.<br />

Aesthetic<br />

Engagement<br />

Where imagination, fantasy<br />

and illumination culminate<br />

in a catalytic stimuli of<br />

perceptive involvement and<br />

emotional absorption where<br />

art and beauty of a project<br />

are illustrated. We refer to it<br />

as “The Art of Creating”.

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