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Benefits And Types Of Influencer Marketing

This blog illustrates the meaning of influencer marketing, its significance, how it adds value to your product, and the categories of influencers.

This blog illustrates the meaning of influencer marketing, its significance, how it adds value to your product, and the categories of influencers.

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What Is <strong>Influencer</strong> <strong>Marketing</strong>?<br />

We are all familiar with the word "influencer" as much as we are<br />

familiar with the word "coffee." Today, we will explore the meaning<br />

behind the term "<strong>Influencer</strong> <strong>Marketing</strong>." First, we need to understand<br />

the ideology behind an influencer in <strong>Influencer</strong> <strong>Marketing</strong>. Yes, there is<br />

a difference. Just like there is a difference between customer service<br />

and customer experience (CX).<br />

"Call it buying an audience before they buy your product, call it<br />

influencer marketing, call it what you like. At the end of the day as<br />

marketers we're all just trying to create conversations that will<br />

ultimately increase our popularity in the online world - because we<br />

know that if we're the most popular, consumers will come to us." –<br />

Kristy Sharman

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