Design: Portfolio 2019 — Harkaranvir Singh
Hey! This document is a compilation of projects from my Junior & Senior Year at Kookmin University & DYP DC School of Design respectively. It also includes projects from Internships that I had during my summer and winter break with Studio 34 (Gurgaon, India) & KC Motors (Seoul, South Korea)
Hey! This document is a compilation of projects from my Junior & Senior Year at Kookmin University & DYP DC School of Design respectively. It also includes projects from Internships that I had during my summer and winter break with Studio 34 (Gurgaon, India) & KC Motors (Seoul, South Korea)
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“Evoking a sense of urgency.” Signifying<br />
speed of the vehicle. It is designed to be<br />
simple and memorable matching the tone<br />
of voice set by the brand. The edgy-ness of<br />
the vehicle evokes a feeling of toughness &<br />
the vehicle being safe for the partner to use<br />
as they remain the brands real-world<br />
contact every-day.<br />
“Success is a moving target. So we should<br />
be on the move too.” To justify the leaning<br />
stance of the vehicle: it is Inspired by the<br />
typeface that the brand has carefully<br />
selected for their marketing and branding<br />
purposes. The dominant front of the vehicles<br />
shows the personality traits of the brand.
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