12062019 - How Lawan, Gbaja, others emerged winners
Vanguard Newspaper 12 June 2019
Vanguard Newspaper 12 June 2019
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42— Vanguard, Wednesday, JUNE 12, 2019<br />
African firms should see future in Cloud Marketing, advanced Analytics, says Terragon<br />
By Prince Osuagwu<br />
ENTERPRISE marketing<br />
solutions provider,<br />
Terragon has challenged African<br />
companies to leverage on Data<br />
Analytics revolutionising<br />
modern-day businesses to boost<br />
sales performance through datadriven<br />
insights.<br />
CEO of Terragon Group, Elo<br />
Umeh said that “it is extremely<br />
important for companies to be<br />
data-centric, as the understanding<br />
and utilisation of consumer<br />
insights in business will help<br />
drive sales performance.”<br />
He added that companies are<br />
also faced with the problem of<br />
collecting valuable data and<br />
being unable to fully apply or<br />
gain insights from it. He<br />
however, said that Terragon<br />
Group has developed a<br />
proprietary mobile advertising<br />
technology known as Adrenaline,<br />
that utilises consumer data and<br />
delivers targeted messaging via<br />
web & non-web channels.<br />
“At Terragon, data has proven its<br />
worth and earned its place, as we<br />
have been able to gain real<br />
business value from all the<br />
records collected,” Umeh stated.<br />
“Executives need to adopt a new<br />
system of decision-making based<br />
on big data,” he added.<br />
Terragon Group has also<br />
successfully completed<br />
certification to the ISO<br />
27001:2013 standard, serving<br />
global enterprises across all<br />
sectors who have benefited from<br />
unparalleled security and<br />
protection of their data.<br />
Umeh said that working with<br />
leading African telcos, financial<br />
institutions and consumer brands<br />
to unlock personalised digital<br />
experiences for mobile users in<br />
Africa, Terragon Group helps to<br />
improve bottomline for<br />
businesses by leveraging its cloud<br />
marketing technology,<br />
algorithms, artificial intelligence<br />
and difficult-to-source African<br />
consumer data.<br />
BY JULIET UMEH<br />
TECHNOLOGY has become an integral part of the<br />
21 st Century workplace that any business without<br />
some level of technical savvy will likely play catch-up.<br />
It does not only help companies to be more productive,<br />
it allows them to be efficient, faster and achieve tasks<br />
easily.<br />
For instance, a technological device such as artificial<br />
intelligence, AI, is a boom to modern work places. It<br />
can handle mundane and repetitive tasks across<br />
organisations, freeing up people in human resources, HR,<br />
information technology, IT, marketing, and more to<br />
exercise creativity, solve complex problems, and otherwise<br />
focus on getting impactful work done.<br />
<strong>How</strong>ever, this revolution comes with a price;<br />
particularly in the area of displacement of workers by<br />
machines. There’s a lot of uncertainty right now about the<br />
future of work, and how emerging technologies will<br />
change the nature and availability of jobs in the coming<br />
years.<br />
This is because while emerging technologies enable<br />
business owners to reduce overhead by downsizing their<br />
workforce, individuals whose skill sets are now obsolete<br />
have limited options for employment if their current jobs<br />
end. It also means that without adequate measure, job<br />
losses could outweigh job creation in the coming years.<br />
This situation appears to have created fear, and<br />
challenged the millennial generation who are changing<br />
their approach to education and learning from classroom<br />
academic exercises to tech hands-on in the laboratories.<br />
<strong>How</strong>ever, if the report of World<br />
Economic Forum, WEF, is to be<br />
believed, there is no cause for<br />
alarm. It predicted that emerging<br />
Tech will create more jobs than it<br />
kills by 2022.<br />
According to the report,<br />
advancement of robotics and AI<br />
will make 75 million jobs obsolete<br />
by the year 2022 but will create<br />
133 million jobs over the same<br />
period, for a net increase of 58<br />
million jobs.<br />
The general belief is that this<br />
swing in jobs will pose a challenge<br />
to both employers and workers.<br />
For employers, experts said it<br />
means making the right<br />
investments in technology and for<br />
workers, it means acquiring the<br />
right skills which they refer to as<br />
soft skills.<br />
They believe that millennials<br />
with soft skills sets have no reason<br />
to panic because machines cannot<br />
replace them.<br />
Soft skills are the personal<br />
attributes, personality traits,<br />
inherent social cues and<br />
communication abilities needed<br />
for success on the job. It<br />
characterises how a person<br />
interacts in his or her<br />
relationships with <strong>others</strong>.<br />
Unlike hard skills that are<br />
learned, soft skills are similar to<br />
emotions or insights that allow<br />
people to “read” <strong>others</strong>. These are<br />
much harder to learn, at least in a<br />
traditional classroom. They are<br />
also much harder to measure and<br />
evaluate.<br />
Soft skills include attitude:<br />
communication, creative<br />
TECHNOLOGY AND WORKPLACE:<br />
*Why the tech millennials should retool<br />
thinking, work ethic, teamwork,<br />
networking, decision-making,<br />
positivity, time management,<br />
motivation, problem-solving,<br />
critical thinking and conflict<br />
resolution, among <strong>others</strong>.<br />
Speaking at an Information and<br />
Communications Technology, ICT<br />
event in Lagos recently, Executive<br />
Director at a Payment Solution<br />
provider, SystemSpecs, Mr.<br />
Deremi Atanda, said despite all<br />
that technology is doing, there is<br />
always a place for humans in the<br />
workplace because knowledge<br />
will keep birthing opportunities<br />
for work.<br />
He said although AI device is<br />
solving problems with robots but<br />
robots didn’t create themselves<br />
but because work has to be done<br />
differently, they came into place.<br />
Atanda said: “So if you are<br />
thinking about the problem that<br />
robots are solving today, some<br />
people think that robots didn’t<br />
create themselves but because<br />
work has to be done differently.<br />
Before now, if anybody tells you<br />
he is a driver, it could be<br />
demeaning but today, a graduate<br />
can proudly tell you he is an Uber<br />
driver even though that could be<br />
his side job.<br />
“Technology will continue to<br />
create opportunities for a lot more<br />
work to be done. Man will always<br />
have a role to play no matter how<br />
pervasive technology is. We need<br />
to keep adjusting and adapting<br />
and taking advantage of the<br />
things that will be required,” he<br />
explained.<br />
To avoid disconnect between<br />
employers and millennials,<br />
Atanda advised that organisations<br />
need to reinvent their businesses<br />
in order to remain connected with<br />
the tech savvy millennials if they<br />
are to build sustainable<br />
businesses. He said his company<br />
considers individuals with soft<br />
skills like right attitude, self<br />
confidence, outlook on the future<br />
and integrity.<br />
Government’s role<br />
<strong>How</strong>ever, Atanda believes that<br />
government or the civil service<br />
is not outside the influence of<br />
technology. Therefore any<br />
government or country that does<br />
not adjust to the influence of<br />
technology as defined in work<br />
place, can never be competitive.<br />
On how the Nigerian civil<br />
•Tech tools<br />
in workplace<br />
<strong>How</strong> soft skills can save human workforce<br />
service has performed using<br />
technology, he said: “If you want<br />
to look at the performance of the<br />
government, if we were to put<br />
Nigerian civil service against<br />
<strong>others</strong> who are beginning to<br />
adapt to technology and<br />
leverage it and populate the key<br />
positions based on competency<br />
driven by technology, the answer<br />
is going to be very obvious. So<br />
the decision is not all about<br />
whether we know there is a<br />
challenge but the willingness to<br />
address it.<br />
“If you want to be a successful<br />
private sector business, you will<br />
only be doing yourself some<br />
harm if you don’t rightly equip<br />
the roles with the right set of<br />
skills,” Atanda said.<br />
Other experts’ perspectives<br />
Head of communications at<br />
Uber, Francesca Uriri said<br />
technology is expressing itself in<br />
different sectors in different<br />
ways. She said: “Technology is<br />
enabling the way we live, in<br />
terms of transportation. It helps<br />
people to live more effective and<br />
productive life. As for her, soft<br />
skills that Uber considers<br />
include: resilience, capacity,<br />
vision and value system.<br />
Uriri said government must<br />
exercise political will to carry<br />
out some of the policies<br />
favourable to the future of<br />
technology.<br />
As for the Head of Dangote<br />
Academy, Juliet Oshagbemi,<br />
millennial that wants to be<br />
employers' choice must be<br />
equipped with soft skills. She<br />
believes individuals with<br />
business<br />
acumen,<br />
entrepreneurship, critical<br />
thinking, ability to collaborate<br />
and negotiating skills will<br />
always have a place in Dangote<br />
companies no matter the<br />
advancement of machines.<br />
On government part,<br />
Oshagbemi believes that<br />
government must invest in<br />
education and research.<br />
Also, Chief People Officer at<br />
Reinmoni, Elizabeth Okonji,<br />
said there is a need for everybody<br />
to be dynamic in their way of<br />
thinking.<br />
Okonji said millennials with<br />
technical competency,<br />
ownership mindset, ability to<br />
adapt and adopt collaborative<br />
spirit will always excel in work<br />
places.<br />
C<br />
M<br />
Y<br />
K