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12062019 - How Lawan, Gbaja, others emerged winners

Vanguard Newspaper 12 June 2019

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42— Vanguard, Wednesday, JUNE 12, 2019<br />

African firms should see future in Cloud Marketing, advanced Analytics, says Terragon<br />

By Prince Osuagwu<br />

ENTERPRISE marketing<br />

solutions provider,<br />

Terragon has challenged African<br />

companies to leverage on Data<br />

Analytics revolutionising<br />

modern-day businesses to boost<br />

sales performance through datadriven<br />

insights.<br />

CEO of Terragon Group, Elo<br />

Umeh said that “it is extremely<br />

important for companies to be<br />

data-centric, as the understanding<br />

and utilisation of consumer<br />

insights in business will help<br />

drive sales performance.”<br />

He added that companies are<br />

also faced with the problem of<br />

collecting valuable data and<br />

being unable to fully apply or<br />

gain insights from it. He<br />

however, said that Terragon<br />

Group has developed a<br />

proprietary mobile advertising<br />

technology known as Adrenaline,<br />

that utilises consumer data and<br />

delivers targeted messaging via<br />

web & non-web channels.<br />

“At Terragon, data has proven its<br />

worth and earned its place, as we<br />

have been able to gain real<br />

business value from all the<br />

records collected,” Umeh stated.<br />

“Executives need to adopt a new<br />

system of decision-making based<br />

on big data,” he added.<br />

Terragon Group has also<br />

successfully completed<br />

certification to the ISO<br />

27001:2013 standard, serving<br />

global enterprises across all<br />

sectors who have benefited from<br />

unparalleled security and<br />

protection of their data.<br />

Umeh said that working with<br />

leading African telcos, financial<br />

institutions and consumer brands<br />

to unlock personalised digital<br />

experiences for mobile users in<br />

Africa, Terragon Group helps to<br />

improve bottomline for<br />

businesses by leveraging its cloud<br />

marketing technology,<br />

algorithms, artificial intelligence<br />

and difficult-to-source African<br />

consumer data.<br />

BY JULIET UMEH<br />

TECHNOLOGY has become an integral part of the<br />

21 st Century workplace that any business without<br />

some level of technical savvy will likely play catch-up.<br />

It does not only help companies to be more productive,<br />

it allows them to be efficient, faster and achieve tasks<br />

easily.<br />

For instance, a technological device such as artificial<br />

intelligence, AI, is a boom to modern work places. It<br />

can handle mundane and repetitive tasks across<br />

organisations, freeing up people in human resources, HR,<br />

information technology, IT, marketing, and more to<br />

exercise creativity, solve complex problems, and otherwise<br />

focus on getting impactful work done.<br />

<strong>How</strong>ever, this revolution comes with a price;<br />

particularly in the area of displacement of workers by<br />

machines. There’s a lot of uncertainty right now about the<br />

future of work, and how emerging technologies will<br />

change the nature and availability of jobs in the coming<br />

years.<br />

This is because while emerging technologies enable<br />

business owners to reduce overhead by downsizing their<br />

workforce, individuals whose skill sets are now obsolete<br />

have limited options for employment if their current jobs<br />

end. It also means that without adequate measure, job<br />

losses could outweigh job creation in the coming years.<br />

This situation appears to have created fear, and<br />

challenged the millennial generation who are changing<br />

their approach to education and learning from classroom<br />

academic exercises to tech hands-on in the laboratories.<br />

<strong>How</strong>ever, if the report of World<br />

Economic Forum, WEF, is to be<br />

believed, there is no cause for<br />

alarm. It predicted that emerging<br />

Tech will create more jobs than it<br />

kills by 2022.<br />

According to the report,<br />

advancement of robotics and AI<br />

will make 75 million jobs obsolete<br />

by the year 2022 but will create<br />

133 million jobs over the same<br />

period, for a net increase of 58<br />

million jobs.<br />

The general belief is that this<br />

swing in jobs will pose a challenge<br />

to both employers and workers.<br />

For employers, experts said it<br />

means making the right<br />

investments in technology and for<br />

workers, it means acquiring the<br />

right skills which they refer to as<br />

soft skills.<br />

They believe that millennials<br />

with soft skills sets have no reason<br />

to panic because machines cannot<br />

replace them.<br />

Soft skills are the personal<br />

attributes, personality traits,<br />

inherent social cues and<br />

communication abilities needed<br />

for success on the job. It<br />

characterises how a person<br />

interacts in his or her<br />

relationships with <strong>others</strong>.<br />

Unlike hard skills that are<br />

learned, soft skills are similar to<br />

emotions or insights that allow<br />

people to “read” <strong>others</strong>. These are<br />

much harder to learn, at least in a<br />

traditional classroom. They are<br />

also much harder to measure and<br />

evaluate.<br />

Soft skills include attitude:<br />

communication, creative<br />

TECHNOLOGY AND WORKPLACE:<br />

*Why the tech millennials should retool<br />

thinking, work ethic, teamwork,<br />

networking, decision-making,<br />

positivity, time management,<br />

motivation, problem-solving,<br />

critical thinking and conflict<br />

resolution, among <strong>others</strong>.<br />

Speaking at an Information and<br />

Communications Technology, ICT<br />

event in Lagos recently, Executive<br />

Director at a Payment Solution<br />

provider, SystemSpecs, Mr.<br />

Deremi Atanda, said despite all<br />

that technology is doing, there is<br />

always a place for humans in the<br />

workplace because knowledge<br />

will keep birthing opportunities<br />

for work.<br />

He said although AI device is<br />

solving problems with robots but<br />

robots didn’t create themselves<br />

but because work has to be done<br />

differently, they came into place.<br />

Atanda said: “So if you are<br />

thinking about the problem that<br />

robots are solving today, some<br />

people think that robots didn’t<br />

create themselves but because<br />

work has to be done differently.<br />

Before now, if anybody tells you<br />

he is a driver, it could be<br />

demeaning but today, a graduate<br />

can proudly tell you he is an Uber<br />

driver even though that could be<br />

his side job.<br />

“Technology will continue to<br />

create opportunities for a lot more<br />

work to be done. Man will always<br />

have a role to play no matter how<br />

pervasive technology is. We need<br />

to keep adjusting and adapting<br />

and taking advantage of the<br />

things that will be required,” he<br />

explained.<br />

To avoid disconnect between<br />

employers and millennials,<br />

Atanda advised that organisations<br />

need to reinvent their businesses<br />

in order to remain connected with<br />

the tech savvy millennials if they<br />

are to build sustainable<br />

businesses. He said his company<br />

considers individuals with soft<br />

skills like right attitude, self<br />

confidence, outlook on the future<br />

and integrity.<br />

Government’s role<br />

<strong>How</strong>ever, Atanda believes that<br />

government or the civil service<br />

is not outside the influence of<br />

technology. Therefore any<br />

government or country that does<br />

not adjust to the influence of<br />

technology as defined in work<br />

place, can never be competitive.<br />

On how the Nigerian civil<br />

•Tech tools<br />

in workplace<br />

<strong>How</strong> soft skills can save human workforce<br />

service has performed using<br />

technology, he said: “If you want<br />

to look at the performance of the<br />

government, if we were to put<br />

Nigerian civil service against<br />

<strong>others</strong> who are beginning to<br />

adapt to technology and<br />

leverage it and populate the key<br />

positions based on competency<br />

driven by technology, the answer<br />

is going to be very obvious. So<br />

the decision is not all about<br />

whether we know there is a<br />

challenge but the willingness to<br />

address it.<br />

“If you want to be a successful<br />

private sector business, you will<br />

only be doing yourself some<br />

harm if you don’t rightly equip<br />

the roles with the right set of<br />

skills,” Atanda said.<br />

Other experts’ perspectives<br />

Head of communications at<br />

Uber, Francesca Uriri said<br />

technology is expressing itself in<br />

different sectors in different<br />

ways. She said: “Technology is<br />

enabling the way we live, in<br />

terms of transportation. It helps<br />

people to live more effective and<br />

productive life. As for her, soft<br />

skills that Uber considers<br />

include: resilience, capacity,<br />

vision and value system.<br />

Uriri said government must<br />

exercise political will to carry<br />

out some of the policies<br />

favourable to the future of<br />

technology.<br />

As for the Head of Dangote<br />

Academy, Juliet Oshagbemi,<br />

millennial that wants to be<br />

employers' choice must be<br />

equipped with soft skills. She<br />

believes individuals with<br />

business<br />

acumen,<br />

entrepreneurship, critical<br />

thinking, ability to collaborate<br />

and negotiating skills will<br />

always have a place in Dangote<br />

companies no matter the<br />

advancement of machines.<br />

On government part,<br />

Oshagbemi believes that<br />

government must invest in<br />

education and research.<br />

Also, Chief People Officer at<br />

Reinmoni, Elizabeth Okonji,<br />

said there is a need for everybody<br />

to be dynamic in their way of<br />

thinking.<br />

Okonji said millennials with<br />

technical competency,<br />

ownership mindset, ability to<br />

adapt and adopt collaborative<br />

spirit will always excel in work<br />

places.<br />

C<br />

M<br />

Y<br />

K

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