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1<br />
PROPOSAL 2018<br />
MASS<br />
COMMUNICATION<br />
LOOK PRODUCTION<br />
Jalan Multimedia,<br />
Cyberjaya, Selangor<br />
03-22234567<br />
lookproduction@gmail.com
2<br />
CONTENTS<br />
INTRODUCTION:<br />
o Introduction about Company<br />
o Vision & Mission<br />
o Tagline<br />
o Organization Chart<br />
o Logo<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
ABOUT THE PUBLICATION:<br />
o Introduction about<br />
Product/Service<br />
o Concept/Theme<br />
o Target Audience<br />
o Circulation Area<br />
o SWOT Analysis<br />
JOB SCHEDULE<br />
9<br />
10 – 12<br />
13<br />
14<br />
15<br />
16<br />
17<br />
18<br />
www.lookproduction.com
3<br />
INTRODUCTION<br />
www.lookproduction.com
4<br />
WHAT IS LOOK PRODUCTION?<br />
o A broadcasting<br />
company that spread<br />
its wings in the<br />
entertainment<br />
industry<br />
o Look Production was<br />
established in June<br />
2012<br />
o Many well-known Tv<br />
shows and were<br />
produced by us such<br />
as Macam macam<br />
Hilmi , Jalan jalan<br />
cari Shaza and many<br />
more<br />
o Now, we focuses on<br />
doing advertisement<br />
such as promoting<br />
university courses<br />
www.lookproduction.com
5<br />
OUR VISION<br />
To show the world what broadcasting<br />
really are as we have to Look Beyond<br />
OUR MISSION<br />
To help the society to reach far more<br />
wider range of network<br />
www.lookproduction.com
6<br />
TAGLINE<br />
L O O K B E Y O N D<br />
As we want the best for our company, we<br />
tend to look far when we make decisions<br />
so that our company can maintain as the<br />
best broadcasting company<br />
www.lookproduction.com
7<br />
ORGANIZATION CHART<br />
www.lookproduction.com
8<br />
LOGO<br />
o Television > to show the platform that<br />
we use in our production which is<br />
television<br />
o The eyes > to show the future in<br />
broadcasting<br />
www.lookproduction.com
9<br />
ABOUT THE<br />
PUBLICATION<br />
www.lookproduction.com
10<br />
INTRODUCTION ABOUT<br />
PRODUCT/SERVICE<br />
www.lookproduction.com
11<br />
www.lookproduction.com
12<br />
www.lookproduction.com
13<br />
CONCEPT/THEME<br />
MINIMALISTIC<br />
o Why we choose the blue colour ?<br />
Blue is the colour of the sky and sea .<br />
It symbolizes trust , loyalty , wisdom ,<br />
confidence , faith and truth . We<br />
prioritize trust and loyalty in our<br />
production.<br />
o Why we choose the white colour ?<br />
White colour is associated with light ,<br />
innocence , purity and virginity . It is<br />
also considered to be the colour of<br />
perfection. We also prioritize perfection<br />
in our works.<br />
www.lookproduction.com
14<br />
TARGET AUDIENCE<br />
o SPM GRADUATE<br />
o DIPLOMA GRADUATE<br />
www.lookproduction.com
15<br />
CIRCULATION AREA<br />
o Computers Lab<br />
o Language Lab<br />
o Lecturer’s Offices<br />
o Tutorial Room<br />
o Surau<br />
o Lecture Hall<br />
o Foyer KPP3<br />
o Printing Shop<br />
o Toilet<br />
o Vending Machine<br />
o TV Room<br />
www.lookproduction.com
16<br />
SWOT ANALYSIS<br />
STRENGTH:<br />
o Learn the soft skills to interact and communicate with<br />
people from every society<br />
o Has the knowledge of using various softwares so that it<br />
would make young generation the early exploration of the<br />
digital world and make it easy for job offers as the world<br />
today is more in to technology<br />
WEAKNESS:<br />
o The society tend to look down on masscom students<br />
because they think that the course is not an intellectual<br />
course<br />
OPPORTUNITY:<br />
o Corporate Communication<br />
o Event Executive<br />
o Marketing Manager<br />
o Journalist<br />
THREAT:<br />
o Graphic Design students<br />
o Multimedia students<br />
o Computer Science students<br />
www.lookproduction.com
17<br />
JOB SCHEDULE<br />
www.lookproduction.com
18<br />
J<br />
O<br />
B<br />
S<br />
C<br />
H<br />
E<br />
D<br />
U<br />
L<br />
E<br />
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19<br />
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20<br />
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